Title: Mặc định cho Easy SPEAK - Level 3
Course: Easy SPEAK - Level 3

Danh mục mặc định cho các câu hỏi được chia sẻ trong bối cảnh 'Easy SPEAK - Level 3'.

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Q: Practice 1: Fill in the blanks with the words to complete the sentences.

well-paid | rewarding | stressful | demanding | repetitive

1. It's very [...] to see the children's excited faces at the end of a really good lesson.

2. I find my job quite [...] when my phone won't stop ringing and everyone wants to ask me something.

3. My job as an illustrator is very [...]. It requires a lot of time and energy. Sometimes hours go by and I don't even notice.

4. Most of the work we do at the post office is [...]. You know, every day we separate mail and reorganize it.

5. If you do a [...] job, you make a lot of money; however, if your job is badly-paid, you have a low salary.
A: rewarding; stressful; demanding; repetitive; well-paid

Q: Practice 2: Match the job titles with the job descriptions.

1. a banker                              [...]

2. a marketing specialist    [...]

3. a salesperson                    [...]

4. a recruiter                          [...]

a. is a person who helps design, create, and monitor a marketing project.
b. is a person who finds and hires qualified candidates to fill job positions.
c. is a person who gives financial advice to clients.
d. is a person who sells goods in a shop or directly to customers.
A: c; a; d; b

Q: Practice 3: Choose the correct answer.

1. I work [...] a marketing specialist. I help design, create, and oversee marketing projects.

2. I work [...] Economics. I'm a data analyst.

3. She is in charge [...] all recruitment, management and the right to fire employees in this department.

4. The leader team is directly responsible [...] the day-to-day operations of the business.

5. The sales assistants are trained to deal [...] customer complaints in a friendly manner.
Also offered: in; of; to; on; at; with; on; at; in; on
A: as; in; of; for; with

Q: Practice 1: Match the types of companies to their definitions.

1. a multinational corporation   [...]

2. a family business       [...]

3. a high-tech company              [...]

4. a non-profit organization       [...]

5. a startup [...]

a. is a type of corporation that operates for purposes other than making a profit. The primary goal of it is to serve the public or a specific community.
b. is a newly established company that is in the early stages of its development and growth.
c. is a company that has business operations in at least one country other than its home country.
d. is an organization that specializes in developing and producing advanced technological products and services.
e.  is a business in which two or more family members are involved and the majority of ownership or control lies within a family.
A: c; e; d; a; b

Q: Practice 2: Match the types of companies to their advantages.

1.

- get lower salary compared to for-profit organizations
- face funding challenges
[...]
2.

- work in a narrow area
- not get a clear view of what's happening in other parts of the organization
[...]
3.

- affect employee physical and mental health due to high workloads, pressure, and long hours
- face a higher risk of job instability if the business fails
[...]
4.

- have difficulties working with other family members
- be run in an amateur manner, lacking formal structures and processes
[...]
5.

- have fewer resources to offer employee benefits such as health insurance, retirement plans, or paid time off
- limit career growth opportunities due to the organization's small size and flat structure
[...]
A: a non-profit organization; a startup; a multinational corporation; a high-tech company; a family business

Q: Practice 3: Match the types of companies to their disadvantages.

1.

- get lower salary compared to for-profit organizations
- face funding challenges
[...]
2.

- work in a narrow area
- not get a clear view of what's happening in other parts of the organization
[...]
3.

- affect employee physical and mental health due to high workloads, pressure, and long hours
- face a higher risk of job instability if the business fails
[...]
4.

- have difficulties working with other family members
- be run in an amateur manner, lacking formal structures and processes
[...]
5.

- have fewer resources to offer employee benefits such as health insurance, retirement plans, or paid time off
- limit career growth opportunities due to the organization's small size and flat structure
[...]
Also offered: a multinational corporation
A: a non-profit organization; a family business; a high-tech company; a family business; a startup

Q: Practice 2: Choose the correct answer.

1. The Marketing department is divided [...] Digital Marketing and Product Marketing.

2. The Sales department focuses [...] two main areas: Accounting and Tax.

3. The Human Resource department consists [...] Recruitment and Training and Development.

4. The Finance department includes [...] Accounting and Tax.

5. [...] the top, we have Mr. John Smith, who is our Chief Executive Officer (CEO).
Also offered: on; in; in; at; with; for; in; for; In; On
A: into; on; of; -; At

Q: Practice 3: Match the job titles with the job descriptions.

1. an indoor sales staff             [...]

2. a recruitment staff               [...]

3. a digital marketing staff     [...]

4. a tax staff                                [...]

5. a field sales staff                    [...]

a. is a person who is responsible for assisting clients and companies with their financial and income tax statements.
b. is a person who works inside an office to sell a product or service.
c. is a person who is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns
d. is a person who sells products and/or services from outside of a typical office.
e. is a person who contacts, schedules and interviews  potential candidates during the recruitment process.
A: b; e; c; a; d

Q: Practice 1: Complete the blanks with the phrases given.

Sales Director

- [...]
- Field Sales Manager

[...]

- [...]
- Product Marketing Manager

Finance Director

- Accounting Manager
- [...]

Human Resource Director

- [...]
- Training and Development Manager
A: Indoor Sales Manager; Marketing Director; Digital Marketing Manager; Tax Manager; Recruitment Manager

Q: Practice 1: Match the types of companies to their definitions.

1. a multinational corporation   [...]

2. a family business                      [...]

3. a high-tech company              [...]

4. a non-profit organization       [...]

5. a startup                                     [...]

a. is a type of corporation that operates for purposes other than making a profit. The primary goal of it is to serve the public or a specific community.
b. is a newly established company that is in the early stages of its development and growth.
c. is a company that has business operations in at least one country other than its home country.
d. is an organization that specializes in developing and producing advanced technological products and services.
e.  is a business in which two or more family members are involved and the majority of ownership or control lies within a family.
A: c; e; d; a; b

Q: Practice 2: Match the types of companies to their advantages.

1.

- provide personally fulfilling, knowing that your efforts contribute to society
- offer different job opportunities for individuals with different skills and interests
[...]
2.

- offer opportunities to contribute creative ideas and be part of shaping new products or services
- provide opportunities to have direct access to top leadership and founders
[...]
3.

- the clear structure and opportunities for career growth
- good benefits, like health insurance and retirement plans
[...]
4.

- opportunities for access to technological advancements
- an exciting environment with innovative projects and technologies
[...]
5.

- close relationship with other workers
- ability to see how all the roles fit together
[...]
A: a non-profit organization; a startup; a multinational corporation; a high-tech company; a family business

Q: Practice 3: Match the types of companies to their disadvantages.

1.

- get lower salary compared to for-profit organizations
- face funding challenges
[...]
2.

- work in a narrow area
- not get a clear view of what's happening in other parts of the organization
[...]
3.

- affect employee physical and mental health due to high workloads, pressure, and long hours
- face a higher risk of job instability if the business fails
[...]
4.

- have difficulties working with other family members
- be run in an amateur manner, lacking formal structures and processes
[...]
5.

- have fewer resources to offer employee benefits such as health insurance, retirement plans, or paid time off
- limit career growth opportunities due to the organization's small size and flat structure
[...]
A: a non-profit organization; a multinational corporation; a high-tech company; a family business; a startup

Q: Practice 1: Match the similar sentences from column A to column B.

A |  | B
1. Our company is called Healthsource. | [...] | a. This is Mrs Smith,  the head of operations as our CEO.
2. The company was founded on 22nd December 2000 | [...] | b. Our company supplies cutting-edge software solutions like project management tools and customer relationship management systems,
3. Our Chief Executive Officer is Jenny Smith | [...] | c. Our company is known as Healthsource.
4. We specialize in developing and selling innovative software solutions for businesses | [...] | d. There are approximately 1000 staff members in our organization.
5. Our company is considered medium-sized with around 1000 employees. | [...] | e. It was established by Marc Timber in 2000.
A: c; e; a; b; d

Q: Practice 2: Fill in the blanks with the correct types of room.

1. This room is used for discussions - a [...]

2. This room is used for relaxation - a [...]

3. This room is used for breaks and meals - a [...]

4. This room is used for staff's children - a [...]

5. This room is used for focused work - a [...]
A: meeting room; wellness room; cafeteria; crèche; quiet room

Q: Practice 3: Match fields to their products

1. We specialize in developing and selling from fresh produce and packaged goods to gourmet foods and international cuisines. - [...]

2. We specialize in manufacturing smartphones, laptops, and audio devices. - [...]

3. We specialize in supplying life-saving drugs, medical devices, and diagnostic tools. - [...]

4. We specialize in manufacturing accessories such as handbags, watches, and jewelry. - [...]

5. We specialize in developing and selling innovative software solutions for businesses. - [...]
A: Food & Beverage; Electronics; Healthcare; Fashion; Technology

Q: Practice 1: Drag titles of questions to questions to find out about candidates.

1.

- What are your strengths, would you say?
- What are your weaknesses, would you say?
- What are your greatest strengths and weaknesses?
[...]
2.

- What do you feel has been your biggest achievement to date?
- What major challenges have you had in your current role? How have you handled them?
- Why would you like to leave your current job?
- Tell me a situation where you worked under pressure?
[...]
3.

- What do you know about our company and role?
- What makes you suitable for this job, do you think?
[...]
4.

- What are your goals for the next five years?
[...]
5.

- What are your salary expectations for this position?
[...]
A: Personality; Work history; Suitability for company and role; Goals and ambitions; Salary expectation

Q: Practice 2: Fill in the blanks with the words given to complete the sentences.

salary expectations | strengths | weaknesses | goals | worked under pressure
company and role | rewarding | hire | achievement | leave

1. What are your [...] for the next five years?

2. What are your [...], would you say?

3. What are your [...] for this position?

4. What are your [...], would you say?

5. Tell me a situation where you [...]?

6. What do you know about our [...]?

7. Why would you like to [...] your current job?

8. What has been most [...] about your current job?

9. Why should I [...] you for this job?

10. What do you feel has been your biggest [...] to date?
A: goals; strengths / weaknesses; salary expectations; weaknesses / strengths; worked under pressure; company and role; leave; rewarding; hire; achievement

Q: Practice 1: Drag the words to suitable blanks.

Personal Perspective

1. take on [...] projects

2. learn more and expand [...] into new areas

3. grow into new [...] and have a higher salary

Company Perspective

4. collaborative and [...] culture

5. [...] balance emphasis

6. [...] research and cutting-edge projects
A: challenging; capabilities; positions; innovative; work-life; pioneering

Q: Practice 2: Match the types of degrees to their definitions.

Degress

1. bachelor’s degree        [...]

2. master’s degree          [...]

3. diploma                         [...]

4. professional degree   [...]

Definitions
a. a document given by a college or university to show that you have passed a particular exam or finished your studies
b. a degree that is given to a student by a college or university usually after one or two years of additional study following a bachelor's degree
c. a degree that prepares someone to work in a specific field
d. a degree that is given to a student by a college or university usually after four years of study
A: d; b; a; c

Q: Practice 3: Match weaknesses to their solutions.

Weaknesses

1. get a bit too focused on the details  [...]

2. take on too much  [...]

3. be overly critical of myself  [...]

4. avoid confrontations  [...]

5. struggle with sharing ideas in group settings and speaking up during team meetings  [...]

Solutions
a. delegating wherever appropriate
b. finding a balance between attention to detail and time management
c. attending workshops and reading books on conflict management
d. taking a public speaking course and starting pushing myself to speak up more during team meetings
e. taking time to evaluate my achievements and celebrate my wins
A: b; a; e; c; d

Q: Practice 1: Match the skills with the descriptions of skills.

Skills

1. Teamwork and collaboration skills     [...]

2. Project management skills                  [...]

3. Leadership skills                                      [...]

4. Problem-solving skills                           [...]

5. Negotiation skills                                    [...]

6. Time management skills                      [...]

Descriptions
a. plan, manage, execute and finish projects to achieve specific goals
b. plan, prioritize, and efficiently use the available time to accomplish tasks and achieve goals
c. identify, analyze problems, and find a solution to problems
d. participate in meetings, share expertise, and provide assistance to other team members
e. communicate, collaborate, and reach agreements
f. take on more responsibility for guiding project teams
A: d; a; f; c; e; b

Q: Practice 2: Choose the correct answer.

1. Thank you [...] joining me to carry out your performance review today.

2. Let's start [...] reviewing the goals we set for you this past year.

3. I'm pleased to report that I've met most [...] the goals we established.

4. I'm eager [...] continue enhancing my time management skills.

5. I would appreciate more regular feedback [...] my performance throughout the year.

6. I'll make an effort [...] provide more frequent feedback.

7. I'm satisfied [...] your progress and commitment.

8. Let's work together to build [...] your strengths and continue to achieve great results.
Also offered: in; by; on; at; in; on; at; with; by; at; in; by; in; at; by; from
A: for; by; of; to; on; to; with; on

Q: Practice 1: Match the suitable words from column A to B

A | B
1. participated in   [...] | a. performance targets
2. exceed                 [...] | b. a raise
3. achieve                [...] | c. exceptional results
4. ask for                 [...] | d. the project’s objectives
5. deliver                 [...] | e. projects
A: e; d; a; b; c

Q: Practice 2: Match parts from column A to B to make complete sentences.

1. I'd like to schedule a meeting with you    [...] | a. I've achieved such a lot and we need to consider these achievements.
2. I hope you'll agree that since last year   [...] | b. a salary increase of 5%.
3. I've been researching industry standards and the value that   [...] | c. to talk about my position.
4. Based on my research, I would like to ask for    [...] | d. continue delivering exceptional results and stay committed to the company's success.
5. It would motivate me to    [...] | e. professionals with my experience and skillset bring to the market.
A: c; a; e; b; d

Q: Practice 3: Drag the steps of conversation about persuading your manager to get a raise in order.

1. [...]

2. [...]

3. [...]

4. [...]

5. [...]
A: Schedule a meeting; Present Your Achievements; State the request; Get objection; Express gratitude & Schedule a follow-up

Q: Practice 1: Fill in the blanks with the words to complete the sentences.

meet | collaborate | find | reach | learn | have

1. My company will [...] a new project related to the logistics field in the next few months.

2. I also want to [...] more about the marketing field in the future.

3. You can [...] me at 2757667021.

4. You can [...] more about The Growth Co. at www.thegrowthco.com.

5. I hope that we can [...] with each other in the future.

6. It's a pleasure to [...] you too.
A: have; learn / find; reach; learn / find; collaborate; meet

Q: Practice 2: Choose the correct answer.

1.  I’m a marketing manager [...] The Growth Co.

2.  I work [...] a logistics manager at Vector Shipping.

3. We're located [...] 243 West Main St, Virginia, United States.

4. I’m looking forward [...] cooperating with you too.

5. May I get acquainted [...] you?
Also offered: in; with; for; on; for; in; with; for; at; from
A: at; as; at; to; with

Q: Practice 3: Match the questions to their purposes.

1.

- Can I get your mobile phone number?
- What's your mobile number?
[...]
2.

- Can I have your email address?
- What's your email address?
[...]
3.

- Do you have a company website I can visit to learn more about your company?
- Does your company have a website as well?
[...]
4.

- Where is your company located?
- What is your company's address?
[...]
A: Ask for phone number; Ask for email address; Ask for company website; Ask for company address

Q: Practice 1: Match the adjectives describing the feelings or atmosphere of a day in column A to definitions in column B.

A | B
1. productive     [...] | a. A day filled with happiness, laughter, and positive experiences.
2. joyful              [...] | b. A day with a lot of tasks and activities to handle.
3. busy                [...] | c. A day filled with accomplishments and successful tasks.
4. frustrating    [...] | d. A day that follows your typical daily schedule.
5. routine           [...] | e. A day that leads to annoyance or disappointment.
A: c; a; b; e; d

Q: Practice 2: Choose and write tips given in the table into blanks:

Work-life Balance | Time Blocking | Using Rewards | Pomodoro Technique

Stay productive during busy times | Stay motivated during busy times
[...] | [...]
[...] | [...]
A: Time Blocking / Pomodoro Technique; Using Rewards / Work-life Balance; Pomodoro Technique / Time Blocking; Work-life Balance / Using Rewards

Q: Practice 3: Match the hobbies in column A to their definitions in column B

A | B
1. surfboarding    [...] | a. the activity or hobby of taking care of a garden
2. ice skating       [...] | b. the activity of hobby of making clothes, etc. from wool, cotton or other thread using two long thin knitting needles or a machine
3. motor-racing  [...] | c. the hobby of studying wild birds in their natural environment
4. birdwatching [...] | d. the sport or pastime of riding a wave towards the shore while standing or lying on a surfboard
5. gardening       [...] | e. the sport of racing extremely fast and powerful cars around a track
6. knitting           [...] | f. the sport or activity of moving on ice, wearing ice skates the sport or activity of moving on ice, wearing ice skates (= boots with thin metal bars attached to the bottoms)
A: d; f; e; c; a; b

Q: Practice 1: Fill the blanks with job positions in each field of business.

a Digital Marketing Specialist | a Sales Representative | a Financial Analyst
a Remote Inside Sales Specialist | a Financial Planner | a Remote Social Media Manager

 Marketing

- Marketing Coordinator
- [...]
- [...]

Sales

- [...]
- a Business Development Manager
- [...]

Finance

- [...]
- [...]
- a Remote Investment Analyst
A: a Digital Marketing Specialist / a Remote Social Media Manager; a Digital Marketing Specialist / a Remote Social Media Manager; a Sales Representative / a Remote Inside Sales Specialist; a Sales Representative / a Remote Inside Sales Specialist; a Financial Analyst / a Financial Planner; a Financial Planner / a Financial Analyst

Q: Practice 2: Match the job positions with the job descriptions.

Job positions | Job descriptions
1. a Financial Planner [...] | a. research investment opportunities, analyze market trends, and provide recommendations to the investment team
2. a Sales Representative [...] | b. analyze financial data, prepare reports, and provide insights to support decision-making
3. a Digital Marketing Specialist [...] | c. identify new business opportunities, and establish partnerships
4. a Remote Investment Analyst [...] | d. work closely with clients to understand their financial goals and create personalized plans to help them achieve those goals
5. a Remote Inside Sales Specialist [...] | e. create and manage social media content, and implement social media strategies
6. a Financial Analyst [...] | f. design marketing materials such as graphics for social media, email campaigns, and websites
7. a Marketing Coordinator [...] | g. build relationships with clients, and sell products
8. a Remote Social Media Manager  [...] | h. approach potential clients, and close deals remotely
9. a Business Development Manager [...] | i. manage online advertising campaigns, analyze digital marketing performance, and optimize strategies for better results
A: d; g; i; a; h; b; f; e; c

Q: Practice 1: Complete the phrases with words from the box.

1. [...] so true!

2. [...]?

3. I [...] what you mean.

4. So what you are [...] is …

5. [...] amazing!
A: that’s; terrible; know; saying; how

Q: Practice 2: Choose the correct answer.

1. Showing empathy about something good    [...]

A. What I mean is that …

B. Great!

C. No way!

2. Showing empathy about something bad    [...]

A. That’s dreadful!

B. Fantastic!

C. I see.

3. Showing disbelief    [...]

A. Can you explain that?

B. How amazing!

C. No way!

4. Showing that you understand  [...]

A. I know what you mean.

B. That’s awful!

C. So, you mean that.

5. Showing that you don’t understand   [...]

A. So, in other words.

B. You’re joking!

C. I’m not sure what you mean.

6. Paraphrasing    [...]

A. I see what you’re saying …

B. What I mean is that …

C. So, in other words …
A: B; A; C; A; C; B

Practice 3: Read these situations below and write down what you will say in each situation.

Situation 1:

Person A: Hey, guess what? I just got accepted into my dream company!

You: ………………………………………………………………………………………………………… .

Situation 2:

Person A: Hey, did you hear about the accident on the highway yesterday? It caused a massive traffic jam.

You: ………………………………………………………………………………………………………… .

Situation 3:

Person A: Hey, have you seen the new software update? It's supposed to streamline our workflow.

You:  ………………………………………………………………………………………………………… .

Person A: Sure! The update aims to improve the user interface and make certain tasks more intuitive.

You: ………………………………………………………………………………………………………… .

Person A: No problem at all. If you have any more questions or if you're unsure about anything else, feel free to ask.

Q: Practice 1: Fill in the blanks with the words to complete the sentences.

prioritize | practical | openings | understanding
looking | impossible | suitable | sympathize

1. I appreciate that, but it's [...] for me to take this on.

2. I really don't have any [...] in my schedule.

3. I appreciate the offer, but I need to [...] my existing commitments.

4. It's not [...] for me to take this on.

5. I [...] with your situation.

6. Sorry, but I feel I wouldn't be [...] for this one.

7. I appreciate your [...].

8. Unfortunately, it's not what I'm [...] for at the moment.
A: impossible; openings; prioritize; practical; sympathize; suitable; understanding; looking

Q: Practice 2: Choose the correct answer.

1. I'm not able to take [...] more work right now.

2. It’s not practical [...] me to take this on.

3. Thanks [...] considering me, I appreciate it.

4. It doesn't sound like the right fit [...] me.

5. It's not what I'm looking for [...] the moment.

6. Thank you but I’m not sure I’m the best [...] this.
Also offered: in; at; at; from; from; with; on; at; by; with; on; with
A: on; for; for; for; at; for

Q: Practice 1: Rewrite the sentences without changing the meaning, using words given in brackets.

0. This is Michael Josh. (It's)

→ It's Michael Josh.

1. Can we fix a date to meet? (arrange)

→ [...]?

2.  I'm sorry but I can't on Mondays. (afraid I'm busy)

→ [...].

3.  I'm not free on that day. (can't make it)

→ [...].

4. What about Tuesday? (How)

→ [...]?

5. That's good for me. (suits)

→ [...].

6. Is two o'clock OK? (convenient)

→ [...]?

7. We've confirmed Tuesday the first at three. (So that's)

→ [...].

8. Can we meet later? (make it)

→ [...]?
A: Can we arrange a date to meet; I'm afraid I'm busy on Mondays; I can't make it that day; How about Tuesday; That suits me; Is two o'clock convenient; So that's Tuesday the first at three; Can we make it later

Q: Practice 2: Drag the phrases to suitable criteria:

- Stating purpose: [...]
- Identifying yourself: [...]
- Declining: [...]
- Accepting: [...]
- Changing arrangements: [...]
- Confirming: [...]
- Making arrangements: [...]
A: The reason I’m calling is…; Hello, … speaking.; I’m not free on...; That’s fine.; Can we bring it forward to…?; So, I’ll see you on…; Does … suit you?

Q: Practice 1: Choose the correct answer.

1. What kind [...] changes are you considering?

2. How [...] we provide new employees with a mentor?

3. What [...] other suggestions?

4. I want [...] hear more about your ideas.

5. That's all the ideas I can think [...].

6. Thank you very much [...] sharing these ideas.
Also offered: with; in; on; for; on; with; on; for; with; for; with; at
A: of; about; about; to; of; for

Q: Practice 2: Fill in the blanks with the words given to complete the sentences.

run | send | enhance | improve
keeping | optimize | thinking | share

1. I've been [...] about our current marketing strategy.

2. We consider some adjustments to [...] our marketing department's performance.

3. We [...] some advertising campaigns on different social media platforms to expand our reach.

4. We also [...] our social media presence by increasing the frequency of our posts.

5. We encourage our customers to [...] their experiences with our products on social media.

6. We [...] out a customer satisfaction survey to get their opinions on our current marketing efforts.

7. We can [...] our website for a better user experience.

8.  A user-friendly website is crucial for [...] visitors engaged.
A: thinking; improve; run; enhance; share; send; optimize; keeping

Q: Practice 1: Put the words in the correct order to make expressions.

1. meet / person / it's / nice/to/ you / in

→ [...].

2. have / did / finding/ you/ any / trouble / us?

→ [...]?

3. worry/signing / don't/about/ in

→ [...].

4. through/programme / I'll/run/ today's

→ [...].

5. this/ my/ come/ way / to / office

→ [...].

6. need / building / you'll/ this/enter/badge/ the /to

→ [...].

7. reception/ sure /make/ in/ at/ you / sign

→ [...].
A: It's nice to meet you in person; Did you have any trouble finding us; Don't worry about signing in; I'll run through today's programme; Come this way to my office; You'll need this badge to enter the building; Make sure you sign in at reception

Q: Practice 2: Match expressions to suitable responses.

1. Welcome to our new facility.  [...] | a. Oh, that's OK, I'll hang on to it for now.
2. So, how was your journey? [...] | b. Thank you very much.
3. And did you have any trouble finding us? [...] | c. Sounds interesting.
4. Here, let me take your coat. [...] | d. Thanks. I’ll have a cup of coffee, please.
5. Can I get you a drink? [...] | e. It was fine, thanks.
6. OK. Come this way and I'll run through today's programme. [...] | f. No, not at all.
7. So, first of all, I thought you could take a tour of the facility this morning. [...] | g. Thank you for providing that. It'll be helpful.
8. You'll need this ID card to get around the site. Make sure you keep it on you at all times. [...] | h. That sounds like a good start. I'm looking forward to it.
A: b; e; f; a; d; c; h; g

Q: Practice 1: Choose words and phrases, then fill in the suitable blanks.

leave | take | could | call
would | tell | call back | repeat

Conversation 1:

A: Can I [...] a message?

B: Yes, please. Please [...] him I'll arrive at about three in the afternoon.

Conversation 2:

C: He isn't here at the moment. [...] you like to leave a message?

D: Yes, [...] you say Mr. Sorensen called?

C: I'm sorry, can you [...] your name?

D: Yes, it's Sorensen. S... O... R... E... N... S... E... N.

Conversation 3:

E: Shall I ask him to [...] you tomorrow?

F: No, it's okay. Please tell him I'll [...] later.

Conversation 4:

G: I'd like to [...] a message for Mr. Casey, please.

H: Yes, of course. Who's calling?

G: Angelo Gherrini, from Milan.
A: take; tell; Would; Could; repeat; call; call back; leave

Q: Practice 2: Reorder the words to make complete sentences

1. can/ I'm/ that/ you/ repeat/ sorry,/?

→ [...]?

2. said/ I'm/ understand/ I/ what/ didn't/ you/ sorry,/.

→ [...].

3. sorry,/ speak/ I'm/ slowly/ more/ please/.

→ [...].

4. didn't/ you/ I/ hear/.

→ [...].

5. you/ that/ spell/ Can/ please?

→ [...]?

6. Excuse/ say/ me./ you/ what/ did/?

→ [...]?

7. give/ Can/ me/ you/ Purchasing/ the/ please/ Department,/?

→ [...]?
A: I'm sorry, can you repeat that; I'm sorry, I didn't understand what you said; I'm sorry, please speak more slowly; I didn't hear you; Can you spell that please; Excuse me. What did you say; Can you give me the Purchasing Department, please

Q: Practice 1: Match the questions from the conversation on the left to those on the right that serve the same purpose.

1. Am I speaking to Mr Harvey?   [...] | a. Could we set up a meeting next week to discuss it further?
2. Do you have a moment to speak to me? [...] | b. When is convenient for you, Mr Harvey?
3. Would it be possible to arrange a meeting next week where I could explain our services in more detail? [...] | c. Is that Mr Harvey?
4. When's a good time for you, Mr Harvey? [...] | d. Would you be keen on finding out more about ways to manage risk caused by long-term adjustments to weather patterns?
5. Would you like to find out about ways to manage risk caused by long-term adjustments to weather patterns? [...] | e. Is this a good time?
A: c; e; a; b; d

Q: Practice 2: Unscramble the words to form sentences when cold calling.

1. set / Mr Lee? / Could / meeting / week, / we / up / a / for / next

→  [...]?

2. specializes / bespoke software/ My / in / company / designing

→ [...].

3. Tom Sweeney / Lermans and Co. / is / from / This

→ [...].

4. question, / May / Mr Lee? / ask / you / I / a

→ [...]?

5. moment / you / have / Do / a / speak / me? / to / to

→ [...]?
A: Could we set up a meeting for next week, Mr Lee; My company specializes in designing bespoke software; This is Tom Sweeney from Lermans and Co; May I ask you a question, Mr Lee; Do you have a moment to speak to me

Q: Practice 3: Complete the conversation with sentences from Practice 2.

Tom Sweeney: Is that Mr Lee?

Mr Lee: Speaking.

TS: (1) [...]

Mr Lee: Uh-huh.

TS: (2) [...]

Mr Lee: I suppose so, yes, go ahead.

TS: (3) [...]

Mr Lee: I see.

TS: Do you think that's something that might be of interest to you?

Mr Lee: Yes, it sounds interesting.

TS: (4) [...] Are you currently using software that doesn't fully meet your business's needs?

Mr Lee: Well, yes we have had some issues with it this year.

TS: (5) [...]

Mr Lee: Yes, I'd be interested to hear more.
A: This is Tom Sweeney from Lermans and Co.; Do you have a moment to speak to me?; My company specializes in designing bespoke software.; May I ask you a question, Mr Lee?; Could we set up a meeting for next week, Mr Lee?

Q: Practice 1: Fill in the blanks with the words to complete the sentences.

updated | problem | expected delivery date | complaint | inconvenience
delay | order | satisfied | account number | logistics

1. I'm calling because I need to make a [...].

2. Is there some kind of [...]?

3. I'm afraid that I'm not [...] with your services.

4. I've been experiencing a [...] with some products I ordered from your company.

5. Could you please provide me with your [...]?

6. We placed an [...] for office furniture.

7. Can you please specify the items you ordered and the [...]?

8.  I apologize for the [...].

9. l will reach out to our [...] team and track down your order.

10. I really want my orders to be [...] immediately.
A: complaint; problem; satisfied; delay; account number; order; expected delivery date; inconvenience; logistics; updated

Q: Practice 2: Choose the correct answer.

1. Thank you [...] calling Furnitureland.

2. Is there some kind [...] problem?

3. I'm sorry [...] hear that.

4. I apologize [...] the inconvenience.

5. I'll make sure [...] keep you updated promptly.
Also offered: with; in; on; at; with; by; in; by; by; on
A: for; of; to; for; to

Q: Practice 1: Match the sentences to their purposes.

1.

- I'm sorry to hear about the issue you're facing with our products.
- I apologize for the inconvenience you've encountered with our products.
- I'm sorry that you're experiencing difficulties with our products.
[...]
2.

- I completely understand your frustration and I want to help.
- I can imagine how this problem must have been frustrating for you.
- I'm sorry that you've had to encounter this issue. That's definitely not the experience we aim to provide.
[...]
3.

- Let's work together to find a solution for this.
- I'd be happy to assist you in resolving this matter.
- I'm here to help you get this sorted out.
[...]
4.

- To address this, we could either arrange for a replacement to be sent out to you immediately, or if you prefer, we can process a refund for your purchase.
- To resolve this, we could either arrange for a replacement to be sent out to you immediately, or if you prefer, we can process a refund for your purchase.
- We have a few approaches we could take to rectify this situation.
[...]
5.

- We appreciate your patience and understanding as we work through this.
- Thank you for being patient and understanding as we work to rectify this situation.
- Your feedback is valuable, and we're committed to making things right.
[...]
6.

- If you have any more questions or concerns, don't hesitate to reach out.

- I'll make sure to follow up with you to ensure everything is resolved.
- Once again, I apologize for the inconvenience. Have a great day.
[...]
A: Acknowledging the complaint; Empathizing; Offering assistance; Proposing solutions; Expressing gratitude; Closing the complaint

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

frustrating | assistance | functioning | specific problems |
order number | damaged | facing | replacement | satisfaction

1. I'm calling because I've been having a really [...] experience with one of your products.

2.  I'm sorry to hear about the issue you're [...] with our products.

3. Could you please provide me with more details about the [...] you're encountering with it?

4.  I recently bought a new computer from your company, but it's not [...] properly.

5. The computer I received seems to be [...], and I can't use it at all.

6. I would prefer to receive a [...] as I was really looking forward to using the computer.

7. We'll also provide you with an [...] for your reference.

8. Thank you for your quick [...] in this matter.

9. Your [...] is our priority.
A: frustrating; facing; specific problems; functioning; damaged; replacement; order number; assistance; satisfaction

Q: Practice 1: Match the sentences to their purposes.

1.

- In my opinion, I think that ...
- We might need to consider …
- From my perspective, …
- Personally, I think that …
- It seems to me that …
[...]
2.

- It seems that we both want …
- It sounds like we both want …
- We do have a common goal that we both want …
- It's clear that we both want …
- I think we can all relate to …
[...]
3.

- What if we tried to …?
- We could …
- How about we consider …?
- I'd like to suggest that we could...
- One solution could be to …
[...]
4.

- So, we are in agreement that we’ll …
- So, we all agree that we’ll …
- So, we're all on the same page that …
- It seems like we're aligned with the idea that …
- We've reached a consensus that …
[...]
A: Express opinions; Find common ground; Propose solutions; Agree on a solution

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

task delegation | strengths | effective
misunderstandings | function | situation

 1. I've been thinking about the issues we've been having with [...].

2. Can we talk about it and find a way to improve the [...]?

3. I think that our task delegation process isn't as [...] as it could be.

4. We might need to consider our individual [...] more when assigning tasks.

5. Clear communication about our preferences and workloads would help us avoid [...].

6. It seems that we both want our team to [...] smoothly and deliver quality work.
A: task delegation; situation; effective; strengths; misunderstandings; function

Q: Practice 3: Choose the correct answer.

1. We're all working [...] the same objective.

2. It ensures we're all [...] the same page.

3. We are [...] agreement that we'll have a weekly meeting to talk about workloads and preferences.

4. I believe this approach will enhance our teamwork and the quality [...] our work.

5. Let's put these solutions into practice and ensure our team's success [...] collaboration.
Also offered: on; at; in; at; with; at; on; from; to; from
A: toward; on; in; of; through

Q: Practice 1: Choose words to fill in the suitable blanks.

1. I’m a bit [...] for time.

2. I've been experiencing some [...] with client feedback.

3. Have you had a [...] to explore potential solutions?

4. Given the [...], I recommend that we arrange a short training session or provide resources to help the team become more familiar with the software.

5. I [...] there is a refusal to extend the deadline from management, but did they offer any solutions?
A: stuck; challenges; chance; circumstances; heard

Q: Practice 2: Reorder the words to make complete sentences.

1. more. / me / Tell

→ [...].

2. on, / listening. / I'm / Go

→ [...].

3. done / You've / great / a / on / these. / job

→ [...].

4. confident / I'm / get / You'll / time. / it / done / on

→ [...].

5.  suggestion. / That's / good / a

→ [...].

6. anyone/ If/ it, / can / do / can! / you

→ [...]!

7. sure / I'm / can / we / this / out. / work

→ [...].

8. faith / I / have / in / ability / your / overcome / to / challenge. / this

→ [...].

9. believe / I / can / this / off. / this

→ [...].

10. can / I'm / I / sure / this / handle / successfully. / challenge

→ [...].
A: Tell me more; Go on, I'm listening; You've done a great job on these; I'm confident you'll get it done on time; That's a good suggestion; If anyone can do it, you can / If anyone can do it, you can!; I'm sure we can work this out; I have faith in your ability to overcome this challenge; I believe I can pull this off; I'm sure I can handle this challenge successfully

Q: Practice 1: Match the structures to their purposes.

1.

- Hey, can I talk to you about something that's been bothering me regarding our …?
[...]
2.

- I've noticed that during our …, there are times when you tend to … . It can sometimes … .
[...]
3.

- I understand that it's important to …, but at the same time, we need to … .
[...]
4.

- One idea I have is that we can … . This way, we ensure that … .
[...]
5.

- I’m confident that … will enable us to …
[...]
A: Stating the issue; Expressing the concern & its effect; Showing empathy & sharing perspective; Offering solutions & highlighting efficiencies; Expressing optimism

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

work | produce | encourage | conduct | slow down
understand | provide | ignore | appreciate | get caught up

A: Hey, can I talk to you about something that's been bothering me regarding our team discussions?

B: Sure thing, what's on your mind?

A: I've noticed that during our team discussions, there are times when you tend to (1) [...] in the details and overanalyze things. It can sometimes (2) [...] our decision-making and progress.

B: Thank you for bringing this up. I appreciate your honesty, and I'm sorry if I've been coming across that way.

A: I (3) [...] your understanding. Let's work together to find a solution. I recognize that it's crucial to (4) [...] in-depth analysis,  but we also need to ensure that we don't focus too much on the specifics and (5)[...] the overall picture .

B: You're right, and I genuinely value your input.

A: I appreciate your understanding. Let's work together to find a solution. One idea I have is that we can designate specific brainstorming sessions where we focus on generating ideas without diving into every detail right away. This way, we ensure that we (6) [...] more creative thinking.

B: That sounds like a helpful approach.

A: Additionally, it might be beneficial to (7) [...] more context and explanations for your analysis when we do discuss the details. This could help us (8) [...] your thought process better.

B: I completely agree. That sounds reasonable.

A: I'm confident that addressing these issues will enable us to (9) [...] more smoothly as a team and (10) [...] better results on the project.

B: I agree. Thanks for addressing this with me, and I'm committed to making positive changes in how I contribute to our team discussions.
A: get caught up; slow down; appreciate; conduct; ignore; encourage; provide; understand; work; produce

Q: Practice 1: Fill in the blanks with the words to complete the sentences.

interface | profitability | collaboration | relationships
packages | features | data | resources

1. It includes [...] like Customer Relationship Management, project tracking, and financial analytics.

2. It's an all-in-one tool to help you manage your company's tasks and [...] efficiently.

3. CRM helps maintain customer [...] by centralizing communication and interactions.

4. Project tracking tool promotes [...] among teams, ensuring projects are completed on time.

5. Financial analytics provides valuable insights to make informed decisions that could improve [...].

6.  It is designed with an intuitive and user-friendly [...].

7. We also provide training [...] to assist your team in becoming comfortable with the software.

8. This system offers different [...] based on the size of your business and the features you require.
A: features; data; relationships; collaboration; profitability; interface; resources; packages

Q: Practice 2: Choose the correct answer.

1.  I see you're interested [...] our latest system.

2.  May I provide you [...] more information?

3.  What are the key benefits [...] using this system?

4. A user-friendly system could save us a lot of time [...] training.

5. How's the user experience [...] this system?

6. How do we get started [...] using the system?

7. You can reach [...] to our sales team to discuss your business's needs and goals.
Also offered: with; on; by; at; on; from; from; to; by; from; at; in; with; on
A: in; with; of; in; with; with; out

Q: Practice 1: Match the security names with its descriptions.

Securing name

1. passwords [...] | 2. two-factor authentication (2FA) [...] | 3. email [...]
4. public Wi-Fi [...] | 5. software updates [...] | 6. file sharing security [...]
7. software and application security [...] | 8. physical security [...] | 9. secure browsing [...]

Descriptions
a. Be cautious of phishing emails. Hackers often create convincing emails to trick you into revealing sensitive information. Always double-check the sender's email address and think twice before clicking on any links or downloading attachments.
b. Regularly updating your operating system, applications, and security software to avoid vulnerabilities that hackers might exploit.
c. This adds an extra layer of protection by requiring a second form of verification, usually a code sent to your phone, in addition to your password.
d. Make sure to lock your computer when you step away from your desk, and avoid leaving sensitive documents or passwords in plain sight.
e. If you are using your own computer for remote work, get a virtual private network (VPN) to secure your connection and encrypt your data.
f. When sharing sensitive documents with colleagues or clients, use secure file-sharing platforms that access controls.
g. We encourage the use of strong, unique passwords for each of your accounts.
h. Be sure to use HTTPS whenever possible while browsing websites. This ensures that your communication with the website is encrypted, reducing the risk of data interception.
i. Be cautious about downloading and installing software from untrusted sources. Stick to reputable app stores and official websites to minimize the risk of harmful software.
A: g; c; a; e; b; f; i; d; h

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

1. I appreciate the welcome and look forward to learning about [...].

2. I'll definitely make sure to [...] my passwords.

3. I'll make sure to enable 2FA wherever possible to [...] my account security.

4. I'll definitely be careful with emails and avoid any [...].

5. You'll be contributing to a safer [...] environment for all of us.

6. I'll definitely take these measures [...].
A: online security; update; enhance; suspicious-looking; digital; seriously

Q: Practice 1: Look at the following approaches to motivate people. Match phrases a-h with different approaches. Write letters a, b, c, d, e, f, g, or h in the suitable blanks.

a. I'm offering an additional commission to whoever …

b. I'm going to give you one last chance.

c. I trust your abilities, so let's give you a chance to lead this task.

d. We're all in this journey together.

e. I won't tolerate any more mistakes. This is your final warning.

f. I am offering a/an … percent increase in commission.

g. It's in everybody's interests to collaborate and share ideas to achieve our common goals more effectively.

h. Would you like to take full responsibility for this?

1. Mutual Purpose: [...], [...]

2. Empowerment: [...], [...]

3. Financial Incentive: [...], [...]

4. Authority / Threats: [...], [...]
A: d / g; d / g; c / h; c / h; a / f; a / f; b / e; b / e

Q: Practice 2: Reorder the words to make complete sentences.

1. are / We / together. / in / all / this

→ [...].

2. affects / all / This / us. / of

→ [...].

3. going/let / I'm / to / handle / this. / you

→ [...].

4. don't / Why / you / charge / take / this? / of

→ [...]?

5. get / You / business, / the / you / bonus! / the / get

→ [...]!

6. goals / Meeting / our / means / reward / a / financial / you. / for

→ [...].

7. is / This / last / the / chance / giving / you. / I'm

→ [...].
A: We are all in this together; This affects all of us; I'm going to let you handle this; Why don't you take charge of this? / Why don't you take charge of this; You get the business, you get the bonus! / You get the business, you get the bonus; Meeting our goals means a financial reward for you; This is the last chance I'm giving you

Q: Practice 1: Match the sentences to their purposes.

1.

- What's the matter?
- Can you tell me what's going on?
- What seems to be the issue?
- Is there a problem you'd like to discuss?
[...]
2.

- What's wrong with it exactly?
- Can you share more specific details?
- Could you go into greater depth about the problem you're facing?
- Could you give me a detailed description of the problem?
[...]
3.

- It sounds  like …
- It looks like …
- It sounds as though …
- It looks as though …
[...]
4.

- The best thing would be to …
- I’d advise you to …
- I think you should …
- If I were you, I’d …
[...]
5.

- There we are - that should fix it.
- That should solve the problem.
- That should sort it out.
- That should resolve the issue.
[...]
A: Asking what the problem is; Asking for details; Diagnosing the problem; Advising; Confirming a solution

Practice 2: Read this situation below and write down what you will say in this situation.

Help desk: Good afternoon. (1) ………………………………………………………………………… .

Customer: It's my laptop. It keeps going wrong all the time.

Help desk: Oh. (2) ………………………………………………………………………… .

Customer: Well, it's always crashing and it won’t remember the time or date. It's so frustrating. Until now, it's been completely reliable.

Help desk: When you say ‘it's always crashing’, do you mean it stops working or switches off?

Customer: It switches off after about 20 minutes.

Help desk: Well, (3) ………………………………………………………………………… . How old is your laptop?

Customer: About three and a half years.

Help desk: (4) …………………………………………………………………………. .

Customer: That sounds like a good idea.

Help desk: (5) …………………………………………………………………………. .
Feedback: Suggested answers: 1. What’s the matter with you? 2. What's wrong with it exactly? 3. It sounds as though it could be a battery problem. 4. The best thing would be to buy a new battery. 5. That should fix it.

Q: Practice 1: Reorder the steps to report back orally to colleagues.

[...] - Next Steps

[...] - Resolution and Decision

[...] - Meeting Purpose & Problem

[...] - Discussion of Solutions

[...] - Problem Description
A: 5; 4; 1; 3; 2

Q: Practice 2: Fill suitable words into the blanks.

facing | proposed | address | steps | consensus

1. We gathered to [...] a significant problem that's been affecting our team's productivity.

2.  It seems we've been [...] some serious communication issues lately.

3. Some suggested more frequent status updates, while others [...] using a project management tool to centralize information.

4. Eventually, we reached a [...]. We decided that implementing a project management tool would be the most effective way to streamline communication and ensure everyone has access to the latest information.

5. The next [...] are to identify the most suitable project management tool, set it up, and provide training to the team. We'll also establish clear guidelines for how and when to use it.
A: address; facing; proposed; consensus; steps

Q: Practice 3: Drag information into suitable blanks to complete the outline.

1. Meeting purpose & problem: [...]

2. Problem & its description: [...]

3. Solutions: [...]

4. Chosen Solution & its effect: [...]

5. Next steps: [...]
A: a pressing issue that's been bothering us lately; the employee morale issues, and it’s been affecting our team's performance; the importance of recognizing and appreciating employees' efforts and providing more opportunities for skill development and career growth; Employee recognition program → enhance productivity and improve relationships and overall workplace dynamics; form a task force to oversee these changes, conduct employee surveys to gather more feedback, and begin to implement the employee recognition program

Q: Practice 1: Match questions a - d to suitable answers 1 - 8.

a. Do you see any potential growth or opportunities for this idea?

b. How about weaknesses? Are there any potential challenges or drawbacks?

c. What threats do you foresee for this idea?

d. What are the strengths of producing a new product?

Questions | Answers
[...] | 1. One weakness could be that we need the substantial initial funding required for extensive research and development.
[...] | 2. Also, it could be a challenge to market and explain to customers because it's something completely new.
[...] | 3. I think one of the strengths is that it's a unique and innovative idea; I haven't seen anything like it in the market.
[...] | 4. Additionally, we have a team with good skills and experience to develop it.
[...] | 5. A new product could take off if we get it right because there's a growing demand in the market for something like this.
[...] | 6.  It’s also a chance to partner with other businesses to help with distribution.
[...] | 7. A potential threat is that other companies might try to copy it.
[...] | 8. We also need to be cautious about any changes in regulations that could affect our product or industry.
A: b; b; d; d; a; a; c; c

Q: Practice 2: Complete the conversation with suitable sentences below:

A: (1) [...]

B: That sounds like a practical approach.

A: (2) [...]

B: I think one of the strengths is that it's a unique and innovative idea; I haven't seen anything like it in the market. Additionally, we have a team with good skills and experience to develop it.

A: Those are good points. (3) [...] Are there any potential challenges or drawbacks?

B: One weakness could be that we need the substantial initial funding required for extensive research and development. Also, it could be a challenge to market and explain to customers because it's something completely new.

A: That's true. (4) [...]

B: A new product could take off if we get it right because there's a growing demand in the market for something like this. (5) [...]

A: Those are positive opportunities. (6) [...]

B: A potential threat is that other companies might try to copy it. We also need to be cautious about any changes in regulations that could affect our product or industry.

A: (7) [...] There are opportunities in a growing market and potential partnerships, but there's a threat of competition and regulatory changes.
A: Hey, I've been thinking about a new product, and I thought it might be a good idea to do a SWOT analysis to see if it's worth pursuing.; What are the strengths of producing a new product?; How about weaknesses?; Do you see any potential growth or opportunities for this idea?; It’s also a chance to partner with other businesses to help with distribution.; What threats do you foresee for this idea?; So, to sum it up, a new product has strengths in the uniqueness and our skilled team but carries the risk of high initial costs and the challenge of marketing and explaining the product.

Q: Practice 1: Reorder the words to make complete sentences.

1. the/ Could/ project's status/ you/ on/ update/us

→ [...]?

2. this project?/ What's / timeline/ the/ for

→ [...]?

3. for/ are/ budgeting/ How much/ we/ this project?

→  [...]?

4. need/ other resources?/ What/ and/ personnel/ will/ in terms of/we

→ [...]?

5. milestone/ Do/ goals/ have/ we/ set?/ any

→ [...]?
A: Could you update us on the project's status / Could you update us on the project's status?; What's the timeline for this project / What's the timeline for this project?; How much are we budgeting for this project / How much are we budgeting for this project?; What will we need in terms of personnel and other resources / What will we need in terms of personnel and other resources?; Do we have any milestone goals set / Do we have any milestone goals set?

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

1.  I want to discuss our [...] beauty product development project.

2. We're currently in the [...] planning phase.

3. We plan to complete the development and [...] phases within nine months.

4. Based on our initial cost estimates, we're [...] a budget of $150,000 for this project.

5. To execute this project successfully, we'll require a [...] team.

6.  We've already identified potential team [...] within the organization.
A: upcoming; initial; testing; proposing; cross-functional; members

Q: Practice 3: Choose the correct answer.

1.  Let's start [...] the project schedule.

2.  Let's talk [...] the budget.

3. Additionally, we'll need access [...] a well-equipped lab and design software.

4. Our initial milestone is to complete the market research phase [...] the next two months.
Also offered: in; at; for; to; on; for; by; to
A: with; about; to; within

Q: Practice 1: Match the department names with their duties.

Department name | Duties
1. Marketing     [...] | a. manage the budget and cost analysis.
2. IT                    [...] | b. work on product innovation to stay competitive.
3. Finance         [...] | c. be responsible for scaling up production of these new products
4. Production  [...] | d.   lead the way in creating fascinating online brand content
5. R&D               [...] | e. be responsible for the technical aspects, including website development and system integration
A: d; e; a; c; b

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

1.  I'd like to introduce you to our [...] project.

2. The project will require [...] across various departments.

3. We've allocated a [...] of $2 million for the project.

4. Thank you for the thorough [...].

5. I've got a clear [...] of the project.

6. So, let's work [...] to make the project a success.
A: latest; collaboration; budget; briefing; understanding; collaboratively

Q: Practice 3: Choose the correct answer.

1.  I’m excited [...] know more about the project.

2. Could you share more [...] how we plan to achieve this objective?

3. What's the timeline [...] the project?

4.  What [...] the budget?
Also offered: with; on; at; with; in; from; for; with
A: to; about; for; about

Q: Practice 1: Reorder the words to make complete sentences.

1. on/ mind?/ What's/ your/

→ [...]?

2. issue?/ What/ is/ this/ do/ causing/ you/ think

→ [...]?

3. on/ you/ the project?/ What/ the effect/ do/ this issue/ think/ might be/ of

→ [...]?

4. get/ will/ on track?/ Do/ back/ you/ and/ think/ mitigate/ that/ us/ the effects/ this

→ [...]?

5. causes/ a project./ crucial/ affect/ It's/ proactive measures/ to/ these/ to take/ like/ when

→ [...].
A: What's on your mind / What's on your mind?; What do you think is causing this issue? / What do you think is causing this issue; What do you think might be the effect of this issue on the project / What do you think might be the effect of this issue on the project?; Do you think that this will mitigate the effects and get us back on track / Do you think that this will mitigate the effects and get us back on track?; It's crucial to take proactive measures when causes like these affect a project

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

1. It seems that the project has been experiencing [...] in recent weeks.

2. One of the main causes was the [...] technical issues.

3. Our team had to spend additional time [...] and resolving these issues.

4. The effect is that our project [...] is getting extended.

5. If we miss our delivery date, it might harm our [...] in the market.
A: delays; unexpected; troubleshooting; timeline; reputation

Q: Practice 3: Choose the correct answer.

1. I wanted to talk to you [...] the project we've been working on.

2. We're working on a plan to allocate more resources [...] tackle the technical issues.

3. It's essential [...] closely monitor the progress.

4. Thanks [...] updating me.

5. Let's keep a close eye [...] the project's progress and make sure we address any issues promptly.
Also offered: in; at; by; with; with; for; on; at; by; with
A: about; to; to; for; on

Q: Practice 1: Complete the conversation with the words from the list.

Henry: Right, so everything's (1) [...] with accommodation. What's next on the list? Ah yes, before I forget, Melinda, can you contact the car hire people for the VIPs?

Melinda: I'd prefer not to if that's OK. I'd do it but I'm really busy with the caterers.

Henry: Oh really? What's (2) [...] them?

Melinda: The usual problems with menu changes - which is why I can't take anything else on.

Henry: As Melinda's busy, is that something you can (3) [...], Martin?

Martin: Sure, no problem.

Henry: Thanks, Martin.

Martin: You're welcome.

Henry: And (4) [...] we with replies to the invitations, Rebecca?

Rebecca: I've sent them out but (5) [...] waiting for replies from 70 people.

Henry: That many? Can (6) [...] help you check if they're coming?

Rebecca: No, I can manage. I'll ring them individually over the next two days.

Henry: Thanks, Rebecca. OK Ralph. Can you (7) [...] on briefing the media?

Ralph: So far so good. I've sent out a press release and a few journalists have already confirmed.

Henry: Good, so we all know what (8) [...]. Melinda is (9) [...] the caterers, Rebecca is handling the invitations, Martin is handling the car hire firm and Ralph has volunteered to deal with the media. OK, if that's everything, (10) [...] again in a week to review progress.
A: on track; happening with; help with; where are; we’re currently; anyone else; update me; we're doing; dealing with; let’s check

Q: Practice 2: Put the words in italics in the correct order to complete the conversation.

Kevin: Express Printers, Kevin speaking.

Ludo: Hi Kevin, it's Ludo here. (1) on/the/'s/What/progress our brochures?

→ [...]

Kevin: So far so good. (2) almost/we/finished/'ve.

→ [...]

Ludo: Great, so (3) track/everything/on/is.

→ [...]

Kevin: Yes, but we need somebody to deliver them.

Ludo: Well, (4) something/I/Is/can/that help with? Call me when they're ready and I can come and collect them.

→ [...]

Kevin: OK. Great.

Ludo: Good. So to sum up, you're going to make sure they're completed (5) I/going/'m/to/and collect them.

→ [...]
A: What's the progress on; We've almost finished; Everything is on track; Is that something I can; and I'm going to

Q: Practice 3: Fill in the blanks with the words to complete the sentences.

attempted | dynamics | stressed | struggling | communicating

 1. I've noticed you've been looking a bit [...] at work lately.

2. I have been [...] with my team's collaboration.

3. We've been having difficulty [...] effectively, and it's affecting our project outcomes.

4. We've [...] a few team meetings, but it doesn't seem to be improving our overall productivity.

5. They can assess our [...] and offer customized strategies to enhance collaboration.
A: stressed; struggling; communicating; attempted; dynamics

Q: Practice 1: Reorder the stages to start a meeting.

1. [...]

2. [...]

3. [...]

4. [...]

5. [...]
A: Meeting Introduction; Objective Overview; Agenda; Confirmation and Questions; Recap and Conclusion

Q: Practice 2: Choose and write the correct words to blanks.

last | confirm | begin | collaborate | cover
start | move | appreciate | wrap | proceed

Meeting Leader: Good morning, everyone. Thank you for being here today. I (1) [...] your time and commitment. Today's meeting will (2) [...] approximately one hour, so let's make the most of our time together.

Team Member 1: Good morning, John. One hour works for me.

Team Member 2: Morning. I'm ready.

Meeting Leader: Great. I'm glad to hear that. Now, let's (3) [...] on to the objectives of our meeting. The main objectives of today's meeting are as follows: to ensure everyone is aligned with the purpose and goals of this meeting, to provide updates on the current status of our project, to identify any challenges we are facing and discuss how we can support each other in overcoming them.

Team Member 1: Understood.

Meeting Leader: Fantastic. So, here's what we're going to (4) [...] today.  First, we'll (5) [...] by reviewing the campaign goals and target audience. After that, we'll explore the marketing channels and strategies we plan to use. Moving on, we'll discuss roles and responsibilities, making sure everyone is clear on their tasks.  Additionally, we'll set timelines and deadlines.  Finally, we'll open the floor for questions and concerns.

Meeting Leader: Before we (6) [...], let's (7) [...] if there are any initial questions or topics you'd like to add to our agenda.

Team Member 1: No objections here.

Team Member 2: I'm ready to get started.

Meeting Leader: To (8) [...] up, I want to emphasize the importance of our time together today. We're here to (9) [...] and ensure that we're making progress toward our goals. After we've discussed the agenda items, we'll summarize our key takeaways and action points to ensure a productive outcome. Let's (10) [...] with our first agenda item: reviewing the campaign goals and target audience.
A: appreciate; last; move; cover; start; proceed; confirm; wrap; collaborate; begin

Q: Practice 1: Read the first part of a teleconference. Number the lines in the correct order 1-10.

[...] Ryan: Is that any better?

[...] Ryan: Yes. Loud and clear. Hi, Natasha.

[...] Michael: Yes, it is. Hello, Ryan. Natasha is here with me, too. Can you hear me OK?

[...] Ryan: Hello? Is that Michael?

[...] Michael: Me neither. Ryan, your line isn't very good. Can you speak up?

[...] Natasha: Hi, Ryan.

[...] Ryan: We're just waiting for Liza. She's calling from Rome.

[...] Michael: Yes, much better.

[...] Natasha: Sure. I haven't spoken to her for ages.

[...] Liza: Hello? This is Liza.
A: 8; 3; 2; 1; 7; 4; 5; 9; 6; 10

Q: Practice 2: Read two more parts of the teleconference. Complete the missing words.

Michael: OK, let's (1) b[...]. Thank you everyone for coming. We have myself and Natasha in Manchester, Ryan in Boston and Liza in Rome. Today, I want to discuss our online security. You've all seen copies of Liza's report and proposal but Liza, can you speak first? I'd like you to give a brief summary of the main points.

Liza: Sure.

Michael: And then Ryan, you can speak next. I'd like to hear the views from your team in Boston.

Natasha: Can I (2) s[...] something before we begin?

Michael: Go ahead.

Natasha: Ryan and Liza? Can I (3) a[...] you both a question? I sent out two drafts of the report and I want to check that you are looking at the second version...

[Later]

Ryan: So I think that (4) c[...] everything from my team. And of course, I'll (5) s[...] up the main points in an email.

Michael: Great. Thanks for that Ryan.

Liza: Michael, can I (6) c[...] in here? Ryan, at the beginning you said most of your team are happy with the existing system but…
A: egin; ay; sk; overs; um; ome

Q: Practice 1: Reorder the steps to start a presentation.

[...] - Introducing yourself

[...] - Inviting questions

[...] - Introducing the topic

[...] - Planning the presentation

[...] -  Introducing the duration
A: 1; 5; 2; 4; 3

Q: Practice 2: Fill suitable words into the blanks.

interrupt | work | duration | Following that | topic

1. I'm Michael Keaton. I [...] as a Sales Department director at Tripwire.

2. This morning, I want to introduce a [...] that has not only deeply engaged our team but has also made a substantial impact on our business: Strategic Sales and Market Expansion.

3. This presentation has a [...] of 45 minutes.

4. To start, I'll provide you with a comprehensive overview of the objectives and vision that drive our sales and market expansion strategy. [...], I'll dive into the strategies and tactics we've employed to broaden our horizons and reach new heights. Lastly, I'll talk you through the tangible outcomes and the invaluable lessons we've gathered along the way - lessons that I believe will resonate across our organization.

5. Feel free to [...] me if you have any questions or if any ideas come to mind during this presentation.
A: work; topic; duration; Following that; interrupt

Q: Practice 3: Match the sentences to their purposes.

1. My name is James Johnson, and I’m the Marketing director at Color 9 Creative. | [...]
2. This morning, I'd like to outline a topic that has not only captivated our team but has also had a significant impact on our business: Innovation in Product Development. | [...]
3. This presentation lasts 30 minutes. | [...]
4. Firstly, I'll provide you with a comprehensive overview of the objectives and vision behind our innovation strategy. Secondly, I'll delve into the strategies and tactics we've employed to drive product development forward. Finally, I'll talk you through the tangible outcomes and the invaluable lessons we've learned along the way, lessons I believe will be invaluable for all of us. | [...]
5. If you have any questions or ideas during this presentation, please don't hesitate to interrupt me. | [...]
A: Introducing yourself; Introducing the topic; Introducing the duration; Planning the presentation; Inviting questions

Q: Practice 1: Reorder the steps to tell a story.

[...] - Describing the lesson

[...] - Describing the people involved

[...] -  Describing the time and sequence of events

[...] -  Introducing yourself and your company
A: 4; 2; 3; 1

Q: Practice 2: Choose and write the correct words to blanks.

priceless | successful | dedicated | embarked | leadership | questions
thrived | turning | competitive | inspiring | record-breaking |

Good morning, new staff members. I'm Jerry Lawson and I'm a human resources manager. Today, I'd like to tell you about the (1) [...] journey of Avenvi.

Let me introduce you to the key players in this story, the individuals who played important roles in our company's transformation journey: CEO John Smith, and a (2) [...] team of engineers and innovators.

Our story begins in 2017,  when we were struggling to stay afloat in a highly (3) [...] market. Our products were outdated, and our market share was declining. But then, in early 2018, a (4) [...] point emerged. Our CEO, John Smith, recognized the urgent need for change. He gathered the entire team and called for a bold move – to embrace innovation. Throughout 2018 and 2019, our company (5) [...] on an ambitious innovation journey. But by the year 2020, our products had evolved to become cutting-edge, and our market presence had significantly increased. At the end, in 2021, the fruits of our labor became evident. Our company reported (6) [...] profits, and our innovative products garnered recognition across the industry. We had not only survived but (7) [...] in the fiercely competitive market.

As we look back on this experience, it has taught us (8) [...] lessons. It emphasizes the value of innovation, the importance of strong (9) [...], and the necessity of adaptation in order to successfully navigate the ever-changing corporate environment.

Thank you for joining us on this (10) [...] journey. Now, I invite you to ask any (11) [...] or share your thoughts as we delve deeper into this transformative experience.
A: successful; dedicated; competitive; turning; embarked; record-breaking; thrived; priceless; leadership; inspiring; questions

Q: Practice 1: Complete the sentences with words given.

start | fix | welcome | aim | down
started | coming | see | make | agenda

 Getting the meeting started

- Thank you all for (1) [...]. Let's get (2) [...] to business.

- I'm glad you could all (3) [...] it. Perhaps we could make a (4) [...].

- I'd like to (5) [...] you all here today. Let's get (6) [...].

Setting out the aims of the meeting / Going through the agenda

- The (7) [...] of this meeting is to (8) [...] next year's budget.

- Looking at the (9) [...], you 'll (10) [...] that there are five things to discuss today.
A: coming; down; make; start; welcome; started; aim; fix; agenda; see

Q: Practice 2: Drag the structures into correct categories

1. Setting objectives / Going through the agenda

[...]

2. Introducing the first point for discussion

[...]

3. Sticking to the agenda

[...]

4. Asking for contributions from others

[...]

5. Summarizing and concluding

[...]
A: The purpose of this meeting is [aim].; So, let’s look at point number one: [agenda point 1]. [name], would you like to begin?; Can you stop there, [name]? Let’s not get sidetracked.; Any thoughts on this, [name]?; OK, let’s go over what we’ve agreed. [summarizing points]. Thank you all for your contributions today.

Q: Practice 1: Match the structures to their purposes.

1. I want to introduce the topic of this presentation: [topic name]. | [...]
2. The objective of the presentation is to [objective]. | [...]
3. There are several strategies for effective [topic name]. Our first strategy is [strategy name 1]. [strategy description 1]. Another method is [strategy name 2]. [strategy description 2]. The last strategy is [strategy name 3].[strategy description 3]. | [...]
4. Here are several benefits of [topic name]. The first benefit is that [benefit 1]. Secondly, [benefit 2]. Lastly, [benefit 3]. | [...]
5. In conclusion, [topic name] [summary]. I encourage each of you to start applying these strategies immediately. | [...]
A: Introducing the topic; Introducing the objective; Introducing the topic strategies; Introducing the benefits; Summarizing the presentation

Q: Practice 2: Fill suitable words into the blanks.

interruptions | targets | management | effective | important

Good morning, everyone.  My name is Lucas Smith, and I'm a Marketing staff.

Now, I want to introduce the topic of this presentation: time (1) [...] skills. The objective of the presentation is to equip ourselves with practical strategies to transform the way we use our time and show the importance of (2) [...] time management.

There are several strategies for developing time management skills. Our first strategy is prioritization. It's about identifying our most (3) [...] tasks and dedicating time and effort to them. Another method is well-organized to-do lists. It helps us track and manage tasks efficiently, keeping us focused and on (4) [...]. The last strategy is distraction elimination. We'll learn how to silence notifications, create dedicated workspaces, and minimize (5) [...] to maximize our productivity.
A: management; effective; important; targets; interruptions

Q: Practice 3: Choose the correct answer.

1. The first benefit is that they lead [...] increased productivity and output, enabling us to accomplish more in less time.

2. They open doors [...] career growth and advancement, as it demonstrates reliability and efficiency.

3. In conclusion, time management skills are essential [...] success in the business world.

4. I encourage each [...] you to start applying these strategies immediately.

5. If you have any questions or need further guidance, please feel free to reach [...].
Also offered: by; on; with; for; on; to; with; in; on; at
A: to; to; for; of; out

Q: Practice 1: Look at the four slides and read their descriptions 1-4. Choose the correct answers.

[Image]

1. This [...] shows you the main findings. It's [...] three sections.

2. The [...] trend shows positive results.

3. These [...] are the sales results of each of our branches.

4. This decrease will definitely [...] into next year.
Also offered: table; graph; based on; shown from; flat; downward; tables; graphs; stop; change
A: chart; divided into; upward; figures; continue

Q: Practice 2: Fill suitable words into the blanks.

over | into | in | to | on | from | at

Take a look (1) [...] this chart. It's based (2) [...] data from our research department and it shows the average number of visitors to our website. It's broken (3) [...] two parts: the green side indicates the number of visitors who visited but didn't buy and the red side indicates the number who purchased something. As you can see (4) [...] this, around a third of the visitors actually bought something. You might think that's low but in fact 30% is normal for most online retailers. Now I'd like to draw your attention (5) [...] another slide. It's a graph which compares visitors and purchases in each month of the year. Over the last 12 months, the number of visitors and purchases has increased. That's good news. And notice (6) [...] particular that the number of purchases per visit has also increased. So the conversion rate rose from 26% to 34% over the year. This upwards trend is positive and will continue (7) [...] the next year if we build on this.
A: at; on; into; from; to; in; over

Q: Practice 3: Look at the structures below, then choose the correct categories for them.

1. Take a look at this (type of visual aid). This (type of visual aid) represents (description). | [...]
2. They're from a survey of (source). | [...]
3. The line/ figure indicates/ represents (description). | [...]
4. Notice in particular (highlight points). | [...]
5. This is going to rise/fall/increase/decrease (time). | [...]
A: Referring to visuals; Referring to sources; Explaining; Focusing; Forecasting trends and changes

Q: Practice 1: Reorder the steps to explain a process.

[...] - Description of specific steps

[...] - Points to note

[...] -  Introduction

[...] -  Summary of key steps
A: 3; 4; 1; 2

Q: Practice 2: Choose and write the correct words to blanks.

Essentially | left | In the end | During | Firstly | worth
Following | After | explain | phase | Moving |

 [Image]

Let me (1) [...] how bread production works. (2) [...], there are six main stages in the process. (3) [...], in the kneading stage, skilled bakers combine flour, water, yeast, and other ingredients, creating a uniform dough. (4) [...] the dough has been kneaded, it is (5) [...] to rest and ferment, a step we call extraction and rising. (6) [...] this stage, the dough rises and develops flavor. (7) [...] forward,  the dough is meticulously molded into loaf shapes. (8) [...] this,  the dough enters the baking (9) [...], where it's placed in ovens and exposed to high temperatures. (10) [...], once the bread has been baked to perfection, it undergoes slicing and packing, making it convenient for consumers to purchase and enjoy. It's also (11) [...] noting that this production process aligns with sustainability goals, as freshly baked bread offers a delicious and environmentally friendly food option.
A: explain; Essentially; Firstly; After; left; During; Moving; Following; phase; In the end; worth

Q: Practice 1: Look at the following questions. Which types of questions are they?

1. What would you do if you were asked? [...]

2. How about taking a break? [...]

3. Don't you realise how important this is? [...]

4. Could you tell me where I can get a copy of that? [...]

5. Do you have any idea when the modifications will be made? [...]

6. Why didn't you tell me? [...]

7. If you were in my position, how would you approach this? [...]

8. Why didn't you follow my instructions? [...]

9. Do you know who I could ask for some advice about this? [...]

10. Shall we move on to the next question? [...]
A: Hypothetical questions; Invitation questions; Negative questions; Embedded questions; Embedded questions; Negative questions; Hypothetical questions; Negative questions; Embedded questions; Invitation questions

Q: Practice 2: Choose the correct word to fill in the blanks.

1. [...] you receive the email about the meeting change?

2. Could you explain [...] the project timeline was extended?

3. [...] the circumstances, what do you think I should do to improve our customer retention rates?

4. Can you tell me [...] the quarterly financial report has been finalized and is ready for distribution to the board members?

5. [...] about discussing potential cost-saving measures for our department at the next budget meeting?
A: Didn't; why; Given; if; How

Q: Practice 1: Reorder the steps to deal with questions.

[...] - Commenting on the question

[...] - Structuring answer

[...] - Checking satisfaction

[...] - Inviting questions
A: 2; 3; 4; 1

Q: Practice 2: Match the sentences to their purposes.

1.

- If anyone has any questions, I’m happy to try and answer them now.
- Does anyone have any questions?
- Are there any questions?
[...]
2.

- Thank you for that question.
- Thank you for bringing up this question.
- I appreciate your question.
[...]
3.

- I think there are two parts to your question.
- I believe there are two parts to your question.
- It appears that your question can be divided into two parts.
[...]
4.

- Does that answer your question satisfactorily?
- Have I answered your question?
- Are you satisfied with my answer?
[...]
A: Inviting questions; Commenting on the question; Structuring answer; Checking satisfaction

Q: Practice 3: Fill in the blanks with the words to complete the sentences.

budget | inquiries | wondering | free | question | market | allocated

1. Sure, I was [...] about the target demographics for this new market.

2. My [...] is about the projected timeline for entering this new market.

3. We plan to conduct [...] research and feasibility studies.

4. I have a question about the [...] allocated for this expansion.

5. The first one is that we have [...] $2 million for market research and pre-launch activities.

6. If there are no more questions or if anyone thinks of something later, please feel [...] to reach out.

7. Your feedback and [...] are highly valued.
A: wondering; question; market; budget; allocated; free; inquiries

Q: Practice 1: Reorder the steps to prepare for a negotiation.

[...] - Negotiation structure

[...] - Negotiation objective

[...] - Incentive

[...] - Backup plan

[...]- Initial proposal
A: 4; 1; 3; 5; 2

Q: Practice 2: Match the sentences to their purposes.

1. Our main goal is to secure a new contract with Tripwire that not only ensures the profitability of our partnership but also strengthens our long-term business relationship. | [...]
2. I think we should propose a price reduction of at least 10% based on our market research. Regarding other terms, we might want to extend payment schedules to improve our cash flow. | [...]
3. I think we can offer to increase the volume of our orders if they meet our pricing expectations. | [...]
4. I believe that starting with a discussion about our shared goals and the value we both bring to the table can set a positive tone. We can then gradually transition to more specific topics, like pricing and terms. | [...]
5. I've identified a couple of potential alternative partners that could serve as backup options. | [...]
A: Negotiation objective; Initial proposal; Incentive; Negotiation structure; Asking for backup plan

Q: Practice 3: Reorder the words to make complete sentences.

1. win-win/ We/ a/ scenario./ should/ aim/ for

→ [...].

2. reduction/ should/ 10%./ We/ of/ propose/ at least/ a price

→ [...].

3. our orders./ increase/ We/ of/ can/ volume/ offer/ to/ the

→ [...].

4. more/ We/ topics./ transition/ can/ specific/ to/ gradually

→ [...].

5. negotiation/ We/ successfully./ can/ this/ navigate

→ [...].
A: We should aim for a win-win scenario; We should propose a price reduction of at least 10%; We can offer to increase the volume of our orders; We can gradually transition to more specific topics; We can navigate this negotiation successfully

Q: Practice 1: Fill in the blanks with the words to complete the sentences.

extending | technology | thinking | timeline | partnership
goal | invest | potential | costs | duration

Mark: Hello Lisa, thank you for meeting with me today to discuss the (1) [...] partnership between our companies.

Lisa: Hello Mark, I appreciate the opportunity to explore this (2) [...] as well. Let's start by outlining our respective goals.

Mark: Absolutely. Our primary (3) [...] is to expand our market presence by utilizing your strong distribution network. In return, we can offer our cutting-edge (4) [...] to enhance your product line. How does that align with your goals?

Lisa: That aligns well with our goals too. Now, let's talk about the financial aspects. What level of investment are you prepared to make, and how do you envision sharing the (5) [...] and profits?

Mark: We're willing to (6) [...] $2 million upfront for marketing, product development, and integration. In terms of cost-sharing, we propose a 50-50 split on project-related expenses.

Lisa: Those terms seem reasonable to us. Now, let's discuss the (7) [...]. When are you looking to initiate this partnership, and what's the anticipated (8) [...]?

Mark: We'd like to start within the next four months. As for the partnership duration, we're thinking of an initial term of five years.

Lisa: That timeline is a bit tight for us. We were initially (9) [...] of a term of six years to allow for a more gradual development. Would you be open to (10) [...] the initial term to six years?
A: potential; partnership; goal; technology; costs; invest; timeline; duration; thinking; extending

Q: Practice 2: Choose the correct answer.

1.  I understand your preference [...] a longer initial term.

2. We can agree [...] revisit the term and discuss an extension.

3. We appreciate your flexibility [...] this matter.

4. We'll proceed [...] our legal teams to draft a formal partnership agreement.

5. I'm excited about the potential [...] this collaboration.
Also offered: in; on; by; at; on; from; for; from; at; in
A: for; to; in; with; of

Q: Practice 1: Match descriptions and examples to correct types of management styles

- The directing style:

- Description: (1) [...]
- Example: (2) [...]

- The discussing style:

- Description: (3) [...]
- Example: (4) [...]

- The delegating style:

- Description: (5) [...]
- Example: (6) [...]
A: This style is when our boss tells us exactly what needs to be done, how to do it, and often sets strict deadlines without much room for input from the team.; Like when our boss told us to halt our current projects and focus solely on the new client's urgent request last week.; This style is when our boss engages the team in open conversations, seeks input, and values our perspectives when making decisions.; Like when our boss encouraged everyone to share their thoughts on project milestones and asked for suggestions to improve our workflow during our last project meeting.; This style is when our boss entrusts us with responsibilities and decision-making within our areas of expertise. He/She often provides guidance but allows us to take ownership of tasks.; Like when our boss assigned you as the project lead for the upcoming client presentation. They provided the project outline but encouraged you to make strategic decisions regarding the content and approach.

Q: Practice 2: Read and decide which of the following options are true.

1. It is up to employees to keep the manager up to date on progress. [...]

2. Managers set strict time limits. [...]

3. Managers encourage staff to put forward their ideas. [...]

4. Managers and employees decide together what needs to be achieved. [...]

5. Decisions are made by managers and their staff. [...]

6. Employees get precise instructions. [...]

7. Managers do not want employees to avoid making decisions which employees should make. [...]

8. Managers have tight control of employees' movements and work schedules. [...]

9. When employees are given tasks, they decide how to complete them. [...]
A: The Discussing Style; The Directing Style; The Discussing Style; The Discussing Style; The Discussing Style; The Directing Style; The Delegating Style; The Directing Style; The Delegating Style

Q: Practice 1: Match factors used for assessing brand equity a - d to their definitions 1 - 4.

a. Brand perception

b. Brand associations

c. Brand awareness

d. Brand loyalty

Questions | Answers
[...] | 1. _____ refer to the mental connections or attributes that consumers associate with a particular brand. These associations can include both tangible and intangible qualities, characteristics, images, emotions, and perceptions that are linked to the brand in the minds of consumers.
[...] | 2. _____ refers to the degree to which a target audience or the general public is familiar with, recognizes, and can recall a particular brand. It represents the extent to which a brand's name, logo, or other distinguishing features are known and associated with the products or services offered by that brand.
[...] | 3. _____ refers to a consumer's commitment and preference for a particular brand or company's products or services over those of competitors. It signifies a strong and enduring relationship between the consumer and the brand, characterized by repeated purchases, a willingness to choose the brand consistently, and a resistance to switching to alternatives, even when faced with competitive options.
[...] | 4. _____ refers to the way in which a brand is perceived and evaluated by consumers, customers, or the general public. It encompasses the thoughts, feelings, beliefs, and attitudes that people hold about a brand based on their interactions with it, its marketing communications, and its overall reputation.
A: b; a; d; c

Q: Practice 2: Complete the conversation with suitable sentences below:

You: We've just received the latest (1) [...] report for our brand. Let's dive into it and see where we stand.

Colleague: Agreed. Starting with (2) [...], how are we doing in terms of visibility and recognition in the market?

You: Our brand awareness has shown (3) [...], especially in our target demographic. It seems our recent advertising efforts and partnerships have been paying off.

Colleague: That's positive news. Now, looking at (4) [...], are customers connecting our brand with the attributes and values we want to be known for?

You: Yes, there's been a noticeable shift in the right direction. Customers are increasingly associating our brand with qualities like sustainability, (5) [...], and customer-centricity, which aligns perfectly with our brand strategy.

Colleague: That's promising. Let's discuss (6) [...] next. How are we faring in terms of customer retention and loyalty programs?

You: (7) [...] rates have improved, and our (8) [...] has been a hit, with more customers actively participating. It's contributing to stronger brand loyalty.

Colleague: Fantastic to hear. Finally, (9) [...]: how do we stack up against our competitors?

You: Our brand perception remains positive, and we're seen as a reliable choice. However, we've identified an opportunity to highlight our (10) [...] more effectively to further distance ourselves from competitors.

Colleague: Overall, it looks like we're making progress, but there are areas where we can refine our (11) [...].

You: Absolutely. This report provides valuable insights that will help us make data-driven decisions and set clear priorities for our brand's ongoing development. Let's craft an action plan based on these findings to continue enhancing our brand equity.
A: brand equity; brand awareness; steady growth; brand associations; innovation; brand loyalty; Customer retention; loyalty program; brand perception; unique selling points; brand strategy

Q: Practice 1: Match technical terms to their definitions

1. [...] is a place where shares of pubic listed companies are traded. The primary market is where companies float shares to the general public in an initial public offering (IPO) to raise capital.

2. [...] is an increase in the price or value of assets. It may refer to appreciation of company stocks or bonds held by an investor, an increase in land valuation, or other upward revaluation of fixed assets. Capital appreciation may occur passively and gradually, without the investor taking any action.

3. [...], also known as equity, is a security that represents the ownership of a fraction of the issuing corporation. Units of stock are called "shares" which entitles the owner to a proportion of the corporation's assets and profits equal to how much stock they own.

4. [...] is a fixed-income instrument that represents a loan made by an investor to a borrower (typically corporate or governmental).  Bonds are used by companies, municipalities, states, and sovereign governments to finance projects and operations. Owners of bonds are debtholders, or creditors, of the issuer.

5. [...] is a rise in prices, which can be translated as the decline of purchasing power over time. The rate at which purchasing power drops can be reflected in the average price increase of a basket of selected goods and services over some period of time. The rise in prices, which is often expressed as a percentage, means that a unit of currency effectively buys less than it did in prior periods.

6. [...] is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

7. [...] refers to the efficiency or ease with which an asset or security can be converted into ready cash without affecting its market price. The most liquid asset of all is cash itself. Consequently, the availability of cash to make such conversions is the biggest influence on whether a market can move efficiently.

8. [...] refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval.

9. [...] is a person or institution that has invested money in a corporation in exchange for a “share” of the ownership. That ownership is represented by common or preferred shares issued by the company and held (i.e., owned) by the shareholder.
A: Stock market; Capital appreciation; Stock; A bond; Inflation; Return on investment (ROI); Liquidity; Dividend; A shareholder

Q: Practice 2: Read the words given and write them into suitable blanks.

opportunity | strength | financial | investing | weakness | threat

You: Hey, I've been thinking about (1) [...] lately. Have you ever considered it?

Colleague: Absolutely, I think it's a great way to grow your money over time. What's on your mind regarding investments?

You: Well, I'm considering a quite unconventional option - keeping the money under my bed. The (2) [...] here is that it's a no-risk approach; the money is easily accessible. However, the (3) [...] is that it won't grow at all, and I'd lose out to inflation over time. It's an (4) [...] for immediate access, but the (5) [...] is that my purchasing power would decrease.

Colleague: That's quite conservative. You should think about your risk tolerance and financial goals. It might be beneficial to consult with a (6) [...] advisor to make a well-informed decision.
A: investing; strength; weakness; opportunity; threat; financial

Q: Practice 1:  Match the method descriptions to the methods.

Description | Method
1. They often provide financial capital to early-stage and high-potential startups and small businesses in exchange for equity ownership in the company. | [...]
2. We can retain full ownership while accessing funds, although it does come with interest and repayment terms. | [...]
3. They often bring industry expertise along with their investment, which could be invaluable for our growth. | [...]
4. Some industry associations or government agencies offer funding for businesses with innovative ideas. | [...]
5. It could be a fantastic way to involve our community and maintain strong customer relations. | [...]
6. If there are larger companies or organizations that could benefit from what we offer, they might be interested in investing in or collaborating with us. | [...]
A: venture capitalists; a bank loan; angel investors; grants; crowdfunding; strategic partnerships

Q: Practice 2: Fill suitable words into the blanks.

seeking | raising | growth | challenging | fit

1. I've been giving some serious thought to our business's [...] plans.

2. I think it's time we explore different ways of [...] finance.

3. It's an exciting but [...] step.

4. One option we could explore is [...] venture capitalists.

5. These options do seem like a good [...] for our business.
A: growth; raising; challenging; seeking; fit

Q: Practice 3: Choose the correct answer.

1. Let's create a solid plan and then evaluate which financing options align best [...] our business goals and vision.

2. I'm excited [...] the possibilities that lie ahead.

3. I believe we can secure the financing we need to take our business [...] new heights.

4. Let's get [...] work!
Also offered: for; on; for; to; on; in; for; by
A: with; about; to; to

Q: Practice 1: Reorder the steps to request a bank loan.

[...] -  Collateral

[...] - Type of loan

[...] - Loan amount

[...] - Applicant process

[...] - Interest rate
A: 3; 1; 2; 5; 4

Q: Practice 2: Match the sentences to their purposes.

1. I have some commercial real estate that I could use as collateral. | [...]
2. Regarding the interest rate, for a long-term loan of this type, our current rate is 5.25%. | [...]
3. I believe a long-term loan would be the best fit for my business's expansion plans. | [...]
4. I'm currently considering a loan amount of $650,000. | [...]
5. To apply for the loan, you'll need to provide us with various financial documents, including your company's financial statements, tax returns, and a detailed business plan outlining how you intend to utilize the loan funds. | [...]
A: Collateral; Interest rate; Type of loan; Loan amount; Applicant process

Q: Practice 3: Fill in the blanks with the words to complete the sentences.

questions | cover | security | short-term | application

1. I offer a range of loan types, including [...] loans, medium-term loans, and long-term loans.

2. This should [...] our expansion project and provide some working capital.

3. Do you have any assets you could offer as [...] for the loan?

4. I'll start preparing the necessary documents and move forward with the [...].

5. If you have any more [...] or need further support as you proceed, please don't hesitate to reach out.
A: short-term; cover; security; application; questions

Q: Practice 1: Reorder the steps to prepare for an advertising campaign.

[...] - Target audience

[...] - Advertising channels

[...] - Budget

[...] - Objectives

[...] - Unique selling points (USP)
A: 2; 4; 5; 1; 3

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

Robert: Good morning, Jessica. I think it's time we started (1) [...] our next advertising campaign.

Jessica: Good morning, Robert. I agree. It's time for a new campaign.

Robert: What are your thoughts on our (2) [...] for this one?

Jessica: I think our primary objective should be to increase (3) [...] by 20% over the next quarter.

Robert: Agree. Next, who do you think our primary target (4) [...] should be for this campaign?

Jessica: Based on our product and market research, I think our primary audience should be tech-savvy professionals aged 25-40, who are (5) [...] in cutting-edge technology and have a stable income.
A: planning; objectives; sales; audience; interested

Q: Practice 3: Reorder the words to make complete sentences.

1. but also/ not only/ Our product/ cutting-edge/ user-friendly./ is

→ [...].

2. consider/ should/ We/ digital channels. / definitely

→ [...].

3. this campaign. / I/ should/ for/ think/ we/ allocate/ $100,000

→ [...].

4. planning/ We/ this campaign. / have had/ great start/ in/ a

→ [...].

5.  seeing/ looking/ the/ results!/ I'm/ forward to

→ [...]!
A: Our product is not only cutting-edge but also user-friendly; We should definitely consider digital channels; I think we should allocate $100, 000 for this campaign; We have had a great start in planning this campaign; I'm looking forward to seeing the results! / I'm looking forward to seeing the results

Q: Practice 1: Put the information into suitable blanks.

Type of industries: the fashion industry

- Ethical issue 1: unethical manufacturing practices
- Explanation 1: (1) [...]
- Effects 1:  (2) [...]
- Possible solutions 1: (3) [...]

- Ethical issue 2: fast fashion and its environmental impact
- Explanation 2: (4) [...]
- Effects 2: (5) [...]
- Possible solutions 2: (6) [...]

- Ethical issue 3: transparency in the supply chain
- Explanation 3: (7) [...]
- Effects 3: (8) [...]
- Possible solutions 3: (9) [...]
A: some clothing and footwear brands exploit labor in developing countries, paying low wages and providing poor working conditions to factory workers; it can lead to exploitation and hardship for those workers; Implementing and enforcing labor standards, ensuring fair wages, and promoting worker rights in the fashion supply chain; companies produce cheap, disposable clothing and footwear; this contributes to excessive waste and pollution and creates a culture of overconsumption; Encouraging sustainable practices, reducing waste through recycling and upcycling, and educating consumers about the environmental impact of their choices; some brands lack transparency about where and how their products are made; this can make it challenging for consumers to make informed choices; providing more detailed information about their supply chain, including labor practices and sourcing, and adopting certification systems that verify ethical and sustainable practices

Q: Practice 2: Read the words given and write them into suitable blanks.

effective measures | this issue | ethical issues
a step | common issues | a result

Alex: Hey, I've been thinking a lot about the (1) [...] in the fashion industry lately.  There seem to be so many complex issues to consider.

Mia: Absolutely, the fashion industry is filled with ethical challenges. What specific aspects are you concerned about?

Alex: Well, one of the most (2) [...] is unethical manufacturing practices. It's when some clothing and footwear brands exploit labor in developing countries, paying low wages and providing poor working conditions to factory workers. As (3) [...], it can lead to exploitation and hardship for those workers.

Mia: That's a significant concern. Have you come across any possible solutions to address this problem?

Alex: Implementing and enforcing labor standards, ensuring fair wages, and promoting worker rights in the fashion supply chain would be (4) [...] in the right direction.

Mia: Those are important measures. What's another ethical concern you've been pondering?

Alex: Another issue is fast fashion and its environmental impact. It's when companies produce cheap, disposable clothing and footwear. As a consequence, this contributes to excessive waste and pollution and creates a culture of overconsumption.

Mia: So, what are some possible solutions to tackle the fast fashion problem?

Alex: Encouraging sustainable practices, reducing waste through recycling and upcycling, and educating consumers about the environmental impact of their choices could help mitigate this issue.

Mia: Those are thoughtful suggestions. Any other ethical concerns in this sector that you're thinking about?

Alex: Well, there's also the issue of transparency in the supply chain. It's when some brands lack transparency about where and how their products are made. As a result, this can make it challenging for consumers to make informed choices.

Mia: Do you have any thoughts on how to address this issue?

Alex: Providing more detailed information about their supply chain, including labor practices and sourcing, and adopting certification systems that verify ethical and sustainable practices could help address (5) [...].

Mia: Those are meaningful solutions. By addressing these ethical issues with (6) [...], we can work towards a more ethical and responsible fashion industry that prioritizes fair labor practices, sustainability, and transparency.
A: ethical issues; common issues; a result; a step; this issue; effective measures

Q: Practice 1: Match information with suitable categories.

- name of competitor: (1) [...]
- time: (2) [...]
- strengths: (3) [...]
- target customer: (4) [...]
- competitor’s flagship: (5) [...]
- flagship’s strengths of competitor: (6) [...]
- competitor’s description or identity:  (7) [...]
- key characteristics of competitor’s description or identity: (8) [...]
- the specific segment company should focus: (9) [...]
A: Fume; over 20 years; crafting high-quality, innovative scents that captivate consumers; individuals who appreciate luxury fragrances and are willing to invest in exquisite scents; the Fume Signature Collection; its sophisticated scents, carefully selected ingredients, and impressive longevity; a premium fragrance brand with premium pricing; the intrinsic value of their scents in terms of quality, longevity, and the overall olfactory experience; providing affordable yet high-quality fragrances for budget-conscious consumers. We can emphasize affordability without compromising on the scent's uniqueness and longevity.

Q: Practice 2: Complete the conversation with suitable words below.

flagship | segment | target
position | competitors | known

Sofia: Hey, Daniel, I've been researching our main competitor in the fragrance industry. I think it's crucial for us to discuss their strategy and explore how we can enhance our market positioning.

Daniel: That's a great idea, Sofia. Can you share some insights you've gathered about our competitors?

Sofia: One of our key (1) [...] is Fume. They've been in the industry for over 20 years and have built a reputation for crafting high-quality, innovative scents that captivate consumers.

Daniel: Interesting. Who are their primary target customers?

Sofia: Fume seems to primarily (2) [...] individuals who appreciate luxury fragrances and are willing to invest in exquisite scents. Their customers often have a discerning taste for unique and long-lasting fragrances.

Daniel: Valuable insight. Tell me more about their product offerings.

Sofia: Fume offers a range of products, but their (3) [...] offering is the Fume Signature Collection. It's (4) [...] for its sophisticated scents, carefully selected ingredients, and impressive longevity. Customers frequently praise the complexity and uniqueness of their fragrances.

Daniel: How do they position themselves in terms of pricing and value?

Sofia: They (5) [...] themselves as a premium fragrance brand with premium pricing. However, they emphasize the intrinsic value of their scents in terms of quality, longevity, and the overall olfactory experience.

Daniel: That's a strong position. So, what's your strategy for differentiating us from Fume?

Sofia: I believe there's an opportunity for us to target a different (6) [...] of the market. We could focus on providing affordable yet high-quality fragrances for budget-conscious consumers. We can emphasize affordability without compromising on the scent's uniqueness and longevity.

Daniel: Excellent point, Sofia. Let's keep a close eye on Fume's moves, but also focus on carving out our own niche in the market. We should work on a comprehensive plan to position ourselves effectively and differentiate our brand.
A: competitors; target; flagship; known; position; segment

Q: Practice 1: Put the information into suitable blanks.

- customer services’ aspects: (1) [...]
- conditions of aspects: (2) [...]
- customers’ expectations: (3) [...]
- possible solutions: (4) [...]
- benefits of solutions: (5) [...]
A: problem resolution; issuetook too long to be resolved, resulting in dissatisfaction; efficient problem resolution; streamline our problem-solving processes and empower our support team with the tools and authority needed to resolve issues promptly; enhance efficiency and achieve faster issue resolution, ultimately leading to higher customer satisfaction

Q: Practice 2: Rearrange the words in bold to complete the sentences.

Victoria: Hey, I've been thinking about our customer services lately. I feel like there's room for improvement in how we handle customer inquiries and support.

Stephen: That's a valid point. What specific aspects of our customer services are you thinking about improving?

Victoria: (1) think/ First,/ I/ need/ we/ to/ on/ work [...] problem resolution. (2) customers/ Several/ that/ reported/ have [...] issues took too long to be resolved, resulting in dissatisfaction.

Stephen: That's a common concern. (3) include/ expectations/ Customer [...] efficient problem resolution. How do you propose we address this issue?

Victoria: (4) effective/ One/ solution/ to/ is [...] streamline our problem-solving processes and empower our support team with the tools and authority needed to resolve issues promptly. (5) would/ It/ us/ to/ allow [...] enhance efficiency and achieve faster issue resolution, ultimately leading to higher customer satisfaction.

Stephen: That sounds like a practical approach. What's the next aspect you have in mind?

Victoria: (6) second/ The/ is/ aspect [...] multi-channel support. (7) that/ We've/ noticed [...] customers prefer different communication channels.

Stephen: (8) things/ Among/ customers/ the/ is/ anticipate [...] the ability to reach out via their preferred channel, whether it's email, live chat, phone, or social media. How can we enhance this aspect of our service?

Victoria: (9) way/ The/ could/ forward/ to/ be [...] to offer customer service through various channels like phone, email, live chat, and even social media. (10) would/ This/ us/ to/ enable [...] cater to a broader range of customer preferences and provide more flexibility in how customers can reach out to us for assistance. This approach would enhance our accessibility and improve the overall customer experience

Stephen: Thanks for sharing your insights. I'm committed to making our customer services even better.

Victoria: I'm glad to hear that. Let's work together to develop a plan for these improvements and ensure that our customers have the best possible experience with us.
A: First, I think we need to work on; Several customers have reported that; Customer expectations include; One effective solution is to; It would allow us to; The second aspect is; We've noticed that; Among the things customers anticipate is; The way forward could be; This would enable us to

Q: Practice 1: Reorder the steps to manage risks.

[...] - Evaluating the risk

[...] - Identifying the risk

[...] - Treating the risk

[...] - Analyzing the risk

[...] - Reviewing the risk
A: 3; 1; 4; 2; 5

Q: Practice 2:  Match the descriptions to the steps.

Descriptions | Steps
1. We need to understand the underlying causes, potential consequences, and how these risks might impact our financial health and operations. | [...]
2. We should develop detailed mitigation plans; consider options like diversifying our investments; maintain  adequate cash reserves; and manage credit risk through better customer screening. | [...]
3. This includes monitoring changes in market conditions, reassessing the risks, and adjusting our strategies as needed. | [...]
4. I think we should look at liquidity risk, credit risk, and currency risk as some of the primary concerns. | [...]
5. We could use a risk assessment matrix or similar tools to help us with this evaluation. | [...]
A: Analyzing the risk; Treating the risk; Reviewing the risk; Identifying the risk; Evaluating the risk

Q: Practice 3: Fill suitable words into the blanks.

research | reassessing | consequences | fluctuations | portfolio

1. I think we should look at risks related to market [...], changes in consumer preferences, and competition.

2. We need to understand their underlying causes, potential [...], and how these risks might impact our market presence and profitability.

3. We could use tools like market [...], competitive analysis, and scenario planning.

4. We should diversify our product [...]; conduct market research to stay ahead of changing preferences; and implement a pricing strategy.

5. This includes continually monitoring market conditions, [...] the risks, and adjusting our strategies as necessary.
A: fluctuations; consequences; research; portfolio; reassessing

Q: Practice 1: Reorder the steps to manage a crisis.

[...] - Developing a crisis response plan

[...] - Identifying the crisis

[...] - Allocating resource

[...] - Assembling a crisis management team
A: 3; 1; 4; 2

Q: Practice 2: Fill suitable words into the blanks.

commitment | response plan | public relations | retaining
identify | crisis management | professionals | communications

John: Mary, it's become clear that we're facing a (1) [...] crisis. We need a clear strategy to navigate through this. Where should we start?

Mary: You're right, John. Our first step should be to (2) [...] the crisis. We need to gather all available information about the crisis, including the specific issues raised and where they're being discussed online.

John: To handle this effectively, we need the right team. Who do you think should be part of our (3) [...] team?

Mary: I think a cross-functional team is essential. We should definitely include our (4) [...] and marketing teams and legal counsel to advise us on any potential legal implications. Also, we also need experienced public relations (5) [...] who can handle media inquiries and social media responses.

John: How should we go about developing our crisis (6) [...]?

Mary: We should begin by drafting a clear and empathetic message that addresses the incident and conveys our (7) [...] to resolving it. At the same time, we should develop marketing campaigns aiming at (8) [...] our existing customers and consider exploring new markets or product lines that may be more resilient in a downturn.
A: public relations; identify; crisis management; communications; professionals; response plan; commitment; retaining

Q: Practice 3: Choose the correct answer.

1. What about resource allocation [...] managing this crisis?

2. We must ensure we have enough staff available [...] respond to inquiries.

3.  Let's get started [...] these steps right away.
Also offered: with; to; on; for; in; at
A: for; to; on

Q: Practice 1: Fill suitable words into the blanks.

innovation | growth | angel | crucial | scale
investors | funding | shareholders | alignment | forward

Charlie: Hi Susan, I've been thinking a lot about our company's (1) [...], and I believe it's time to start looking for potential (2) [...] for our technology company.

Susan: Hi Charlie, that's a great step (3) [...].

Charlie: What should we consider when searching for the right (4) [...]?

Susan: First and foremost, the types of shareholders are (5) [...].

Charlie: Are you thinking of any types of shareholders?

Susan: I'm thinking of (6) [...] investors and venture capitalists. Angel investors can provide us with initial (7) [...] and mentorship, while venture capitalists can help us (8) [...] up more rapidly.

Charlie: What do you think is the second factor?

Susan: The second factor to consider is (9) [...] with our company's vision and values. Our long-term goal is to be at the forefront of innovative technology solutions that positively impact society. It's vital to seek shareholders who share our vision for (10) [...] and our commitment to create a positive change.
A: growth; shareholders; forward; investors; crucial; angel; funding; scale; alignment; innovation

Q: Practice 2: Choose the correct answer.

1. What's the third factor we should keep [...] mind?

2. Look for shareholders who have a deep understanding [...] the technology sector.

3. Their industry knowledge and connections can be a significant asset [...] our company's growth.

4. Your insights are invaluable as we begin our search [...] shareholders.

5. With the right mix [...] these factors, I'm confident we can take our technology company to new heights.
Also offered: with; for; to; in; with; for; with; from; to; in
A: in; of; to; for; of

Q: Practice 1: Match information with suitable categories.

- advantage: (1) [...]
- opportunities: (2) [...]
- risk: (3) [...]
- solutions: (4) [...]
- product to sell: (5) [...]
- product to avoid: (6) [...]
- platform selection: (7) [...]
A: the ability to leverage Customer Data and Personalization. E-commerce platforms allow businesses to collect and analyze customer data, enabling personalized marketing efforts.; significantly enhancing the customer experience, increasing engagement, and driving sales by delivering tailored product recommendations and offers.; Legal and Regulatory Compliance. E-commerce businesses must adhere to various regulations, including data protection laws, tax regulations, and consumer protection laws, which can vary by location.; staying informed about relevant laws and regulations in our target markets and consulting legal experts to ensure our e-commerce operations comply with all applicable rules and requirements.; Toys and Games like board games, and collectibles. This category offers a wide range of options and appeals to a diverse customer base.; Large and Bulky Items. Oversized or heavy products, like furniture or exercise equipment, may have higher shipping costs and logistical challenges that could eat into our profits.; Tiki. The reason for choosing it is that it includes analytics tools that enable businesses to track sales, monitor customer behavior, and make data-driven decisions.

Q: Practice 2: Complete the conversation with suitable words below:

risk | cause | mitigate | opportunity
focus | advantages | choice | avoid

Karen: Hey, I've been seriously thinking about expanding our business by launching an online shop. I'd love to hear your thoughts on it.

Lucas: That sounds intriguing! What advantages do you see in going the online route?

Karen: One of the most significant (1) [...] is the ability to leverage Customer Data and Personalization. E-commerce platforms allow businesses to collect and analyze customer data, enabling personalized marketing efforts. This leads to a fantastic (2) [...]. We could significantly enhance the customer experience, increase engagement, and drive sales by delivering tailored product recommendations and offers.

Lucas: That's a great advantage, especially in our fast-paced world. But what about risks? Have you thought about potential challenges?

Karen: One significant (3) [...] is Legal and Regulatory Compliance. E-commerce businesses must adhere to various regulations, including data protection laws, tax regulations, and consumer protection laws, which can vary by location. To (4) [...] this risk, we need to stay informed about relevant laws and regulations in our target markets and consult legal experts to ensure our e-commerce operations comply with all applicable rules and requirements.

Lucas: That's a solid plan to stay competitive. What product do you think we should and shouldn't sell?

Karen: I believe we should (5) [...] on Toys and Games like board games, and collectibles. The reason for this is that this category offers a wide range of options and appeals to a diverse customer base. However, I'd say we should (6) [...] selling Large and Bulky Items like furniture or exercise equipment. The (7) [...] for this is that they may have higher shipping costs and logistical challenges that could eat into our profits.

Lucas: Those product choices make sense. Lastly, have you thought about the e-commerce platform we should use?

Karen: I've done some research, and I think Tiki would be an excellent (8) [...]. It includes analytics tools that enable businesses to track sales, monitor customer behavior, and make data-driven decisions.

Lucas: Sounds like a well-thought-out plan. I'm on board with the idea of launching our online shop, especially with these considerations in mind.

Karen: Excellent! I'll start working on setting up our online store and get our products ready for sale. Thanks for your input; I'm excited about this new venture!
A: advantages; opportunity; risk; mitigate; focus; avoid; cause; choice

Q: Practice 1: Match the advice with its descriptions.

Advice

1. understanding your target market  [...]

2. meeting our customers' expectations   [...]

3. handling customer complaints and issues [...]

4. building customer loyalty [...]

Descriptions
a. I would advise you to show appreciation to your loyal customers through exclusive offers, early access to products, or thank-you notes.
b. You should highlight your company's culture, values, and opportunities for growth in your job postings to attract top talent.
c. I suggest that you offer personalized recommendations or exclusive offers based on their past interactions with your company.
d. In terms of this, think about training your team to listen actively, resolve issues professionally, and turn unhappy customers into satisfied ones
A: b; c; d; a

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

Sarah: Good morning, John. Our company has been facing some human (1) [...] management challenges. I know that you are an (2) [...] in this field. So, can you give us advice, please?

John: Definitely, Sarah. I'm honored to be here to give advice on (3) [...] human resources management to drive your business's success. Let's start with (4) [...]. You should highlight your company's culture, values, and opportunities for growth in your job postings to attract top talent.

Sarah: That's a great point. Is there anything I should pay (5) [...] to?

John: Regarding hiring processes, I suggest that you use structured interviews to ensure a more (6) [...] evaluation of candidates.

Sarah: Thank you for your suggestion. It's so helpful and practical.

John: Additionally, in terms of employee satisfaction and (7) [...], think about creating a comprehensive onboarding program to help new hires (8) [...] to your company culture and their roles.

Sarah: This is excellent advice, and I'm eager to hear more advice.
A: resources; expert; enhancing; recruitment; attention; comprehensive; retention; adapt

Q: Practice 3: Reorder the words to make complete sentences.

1. you/ communication./ I/ open/ to/ advise/ would/ encourage

→ [...].

2. right away. / We'll/ these/ start/ strategies/ implementing

→ [...].

3. human resources/ contribute to/ Effective/ management/  company's success./ significantly/ your/ can

→ [...].
A: I would advise you to encourage open communication; We'll start implementing these strategies right away; Effective human resources management can significantly contribute to your company's success

Q: Practice 1: Match the names of the aspects to consider when choosing a suitable acquisition with their descriptions.

Names of aspects

1. Technological products  [...]

2. Team  [...]

3. Finance  [...]

4. Legal and regulatory considerations  [...]

Descriptions
a. We need to investigate the target company's revenue streams, profitability, and financial stability.
b. We should conduct a thorough review of their legal and regulatory compliance, including intellectual property rights and any pending lawsuits.
c. We need to ensure that their technology complements our current operations and helps us achieve our future goals.
d. We should evaluate their skills, expertise, and whether they're willing to stay on board after the acquisition.
A: c; d; a; b

Q: Practice 2: Fill in the blanks with the words to complete the sentences.

property | innovation | competitive | competition
collaborate | compliance | content | talent

Lily: That's a great strategy, Max. When it comes to acquiring a company, there are several crucial aspects to consider. Firstly, does the target company's (1) [...] align with our long-term business goals and (2) [...] strategy?

Max: Definitely, we need to ensure that their content complements our current operations and helps us reach our future objectives.

Lily: I understand. What about the team and (3) [...] behind the company?

Max: We should evaluate their creative talent, their experience in content production, and whether they're open to (4) [...] with our team post-acquisition.

Lily: Market (5) [...] is equally important, I assume?

Max: Yes. We need to analyze the media company's market share, potential for growth, and the (6) [...] landscape.

Lily: Legal and regulatory (7) [...] are vital, right?

Max: Absolutely. We should conduct a comprehensive review of their legal and regulatory standing, including content rights, intellectual (8) [...], and any legal disputes.
A: content; innovation; talent; collaborate; competition; competitive; compliance; property

Q: Practice 3: Choose the correct answer.

1. I've been considering the idea [...] acquiring a technology company to enhance our business.

2. When it comes to acquiring a company, there are several crucial aspects for/to/at consider.

3. In/On/With the right strategy and due diligence, we can make a successful addition to our business.
Also offered: with; for
A: of

Q: Practice 3: Choose the correct answer.

1. I've been considering the idea [...] acquiring a technology company to enhance our business.

2. When it comes to acquiring a company, there are several crucial aspects [...] consider.

3. [...] the right strategy and due diligence, we can make a successful addition to our business.
Also offered: with; for; for; at; In; On
A: of; to; With